You have a great website that you’re proud of. You have great content that you worked hard to create. So why are visitors dropping off without converting?
If this sounds familiar, you are not alone; there are many reasons why visitors will leave a website, no matter how compelling its content is. But there are also many things you can do to optimize your site and ensure that all those hesitant visitors turn into conversions.
In this infographic we bring you the top five reasons why people may be leaving your site and what you can do to prevent it.
1. Your site pages are slow to load
“Nearly 57% of visitors will abandon a page if it takes longer than three seconds to load.” – Louder.Online
If the first thing your users experience when they enter your site is a slow-loading page, all your marketing efforts will have been in vain, as that user is more likely to leave than to stay. Look into your hosting options to ensure your website speed is optimal and make it a key priority to upgrade to better options if necessary.
2. Your website is not optimized for mobile
“By 2017 mobile commerce will equal 50% of all digital commerce revenue.” – Gartner
As mobile shopping increasingly becomes the norm, online stores that aren’t optimized for mobile will be unable to provide an appropriate customer experience, and customers will most definitely be dropping off without purchase.
If you don’t optimize your store for mobile, you could be looking at up to 50% revenue losses, so consider investing in mobile optimization to ensure, at least, that your site is accessible on a mobile browser.
3. You are not providing personalized content to your users
“Marketers personalizing their web experiences see a 19% uplift in sales.” – Linus Gregoriadis, UK Research Director at Econsultancy
Personalization is a huge trend that’s taking the marketing world by storm. It’s all about ensuring that users who enter your website find relevant, engaging and useful content, making it more likely that they will make a purchase.
Consider looking into smart Call-to-Actions (CTAs) and banners that automatically update content based on visitor information (from demographics to online behaviour). Also think about implementing A/B testing campaigns to determine what types of content work for what audiences. Both these initiatives could significantly impact customer engagement.
4. Your eCommerce checkout process isn’t smooth, simple or intuitive
“27% of online shoppers have abandoned an order due to too long or complicated checkout processes.” – Baymard Institute
Shopping online can turn into a frustrating experience if too much information is required of the customer. From allowing customers to check out as guests to reducing the number of form fields that they are required to fill in, there are many things you can do to make your checkout process as seamless as possible.
For more information on how you can improve your online store’s customer experience, check out our article 5 Great eCommerce Tips to Improve Your Online Store.
5. You are not communicating with prospects and customers via multiple touchpoints
“Companies with more touchpoints across channels are able to convert sales at a rate 2.5 times greater.” – Econsultancy
Communicating with customers via multiple touchpoints is a good way of remaining memorable and providing a positive customer experience. There is a very wide array of touchpoints you could be taking advantage of depending on your needs. Something as simple as a live chat option can have a huge impact on your customers’ perception of your brand.
Another example of a good touchpoint is a remarketing campaign. These campaigns target users via ads by showing them products that they have previously looked at on your site, reminding them that they haven’t yet purchased them.
Email marketing is probably the most effective touchpoint. You can use email marketing in many ways, but some of the most successful approaches are sending customers periodic newsletters with your latest products and special offers. Loyalty programs and giveaways are also highly popular initiatives that can increase average per-user orders and drive more traffic to your site.
What are your best tips for preventing visitors from leaving your website? Let us know in the comments!
If you would like to find out more about how Agility CMS can help you, request a free demo now.