Your site's internal search bar can be mined for valuable metrics and insights about your visitors. This data can be leveraged to improve your SEO strategy, user-experience and conversion rates.
Your audience’s very first impression of your business almost always happens online. In fact, a Stanford study found that 75% of users admit to making judgements about a company based on their website. If your online presence isn’t up to snuff, a redesign is just the remedy.
Page views or unique visitors? Which one should you focus on? It depends on what your goals and objectives are, in terms of your website, and your audience.
Optimizing images for search engines is a very easy way to improve on-page search engine optimization. By correctly describing images – and using proper keyword placement – in file names and alternative text fields, you can help boost organic search rankings.
When building a website, it’s obviously important to create an easy and enjoyable experience for the end-user. Often forgotten however, but just as important, is the content editor’s user experience. Here's what you need to know about making a content editor's job a little easier.
Keyword research is a lot like detective work. It involves piecing together what content is in demand within your market with which terms and phrases people are searching for to find it.