Marketing is the lifeblood of every business, it has the power of bringing businesses to life by creating awareness of products and services to consumers. A good website plays an important role as a silent promoter and a content delivery platform
It is not only the design and the content that works to make a website rank higher with web vitals, the technology working behind that beautiful design also adds value like that of speed, security, serviceability, and much more.
This is where Jamstack technology has played its role by providing a decoupled approach in web development.
What is JAMSTACK?
Jamstack is a web development architecture that aims to make the web quicker, more secure, and scalable. It is based on many of the tools and procedures that developers prefer to maximize productivity.
All of this is managed in a decoupled architecture with a clear server-side and client-side. The fundamental goal of developing JAMstack websites and apps is to shift as much of the burden away from the server and onto the client as feasible.
WHY BUILD A JAMSTACK WEBSITE?
Here are some of the key benefits of using Jamstack technology for web development;
The website's page loading speed is not only an essential SEO ranking element, but it influences user experience and conversion rate. The Jamstack website creates particular pages at build time rather than request time which loads the page in less than 3 seconds.
A faster website is always the preference of the visitors, (we all hate buffering videos and slow-loading images). User experience is also enhanced when you have images or videos in it, this is also the preference of the marketing department to show what and how the user wants to see. Jamstack websites use static frontend making the website load within seconds with all the images, animated illustrations, or videos.
2. SEO Performance Efficiency
Having a Jamstack website implies having complete control over the website's content and structure and the SEO of such a website. Custom metadata such as page titles, meta descriptions, and alt text is simply added. It makes it easier for search engines to read and index the material on your website.
As mentioned earlier, SEO is not only about the keywords the Google ranking involves the complete site structure and backlinks. You can refer to it as a data-driven enhanced user experience, like knowing what they want and attracting them to the web page to deliver their exact needs.
3. User Experience
Google considers user experience to be essential as well. The key components for UX defined for the algorithm of Google include:
- Content that is simple to read and helpful
- Responsive design
- Clear and well-organized site architecture
4. Greater security
Traditional serverside and CMS systems are prone to attacks due to the numerous APIs and services they employ.
The Jamstack architecture is based on the decoupled approach wherein the backend is not exposed to SQL injections and malicious hacking. The frontend fetches the data from backend using the APIs like GraphQL, making it more secure without any additional plugin or firewall.
5. Resistance to high traffic
Popular websites attempt to deal with increased traffic by caching pages, which is not done by default. On the other hand, Jamstack websites handle everything for you. These sites can be completely supplied by a CDN (Content Delivery Network) such as Netlify and Vercel, eliminating the need for extra logic or procedure.
If hosting becomes less difficult, so will its maintenance. Because it is delivered straight from a server or CDN, a static website does not need the presence of an administrator 24 hours a day, seven days a week. The Jamstack website is stable because the majority of the work was completed throughout the development process.
The need for server patching, upgrading, and maintenance almost disappears. Jamstack websites are highly scalable with this modern structure, so it is easy to maintain and enhance your website
Because there are no restrictions, you may host your Jamstack website on whatever hosting service you choose. It gives you freedom of development, choice of programming languages, and freedom of hosting and publishing. Even if you don't like your chosen hosting company, you can change it quickly and easily.
You can easily grow your website by duplicating the pre-made components. As a result, if you have any coding expertise, you can create more pages without having to worry about the developer's availability.
9. Improved technical skills
Marketers who build a JAMstack website frequently find themselves working with code daily. Do you think they are this technical? Well no, the marketing department has other things to do as well. It has been assumed that Jamstack websites require a highly technical team with frontend and backend experts. However, this may not be the case with further enhancements and more agencies and platforms jumping in the Jamstack industry, products became easier to use.
10. A better understanding of the site structure
Marketers are exposed to the site structure construction process while working with JAMstack architecture. This leads to improved knowledge and communication across the development, design, and marketing teams.
11. Simultaneous development and content workflow
Marketers also monitor iterative content changes being made by developers in real-time. With Jamstack architecture, the frontend and backend development teams can independently work on the design and development without disturbing the development flow just like following the Agile methodology.
JAMSTACK BEST USE CASES
Although Jamstack has practically no limitations in terms of what you construct, certain capabilities are at the core of why marketing teams need a Jamstack website.
Because Jamstack online-built stores are speedy and provide a unique user experience, they can help engage consumers and achieve higher Google results, leading to increased conversion rates.
Custom landing pages
Jamstack's reusable components enable you to construct landing pages quickly and easily, even if you are not a programmer.
Software and SaaS
Consider your product's website to be a business card. With Jamstack, you'll stand out, owing to a great design.
Getting a Jamstack Website for Your Marketing Department
When factors such as website speed and performance have an impact on user experience, the marketing stack becomes more complex. JAMstack and headless CMS are efficient ways for deploying websites quickly. Keep in mind that JAMstack requires technical expertise as well as smooth cooperation between marketing and development teams. You must also integrate with analytics tools and abandon real-time analysis.
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