When establishing a content management system (CMS) for your company, scalability should take precedence.
Make sure the CMS you are using can expand with your business and accommodate the capabilities you anticipate your company will need in the future. Try to picture the state of your new venture one year from now. Do you have any products that you can add? What kind of features or software do you want to integrate? Start by compiling a list of all the requirements your company must meet, currently and in the future, and then focus on ranking them in order of importance.
Continue reading to measure the scalability of CMS software.
How do I measure the scalability of CMS software?
If the software intends to keep track of the state on a server, then queries about the form must be sent to that server. Using a load balancer to disperse work across available servers would be rendered impossible by this design. When caching state hinders horizontal scaling, it becomes counterproductive.
Serverless architectures have allowed many current applications to go beyond stateless. Due to the absence of any persistent state, such applications can be deployed using serverless services without the need for architectural expertise on the part of the developers. Therefore, these applications are elastic and scalable.
As a result of globalization, it is now possible to obtain nearly any product from any country around the globe. However, unique difficulties come with marketing to a global audience for firms, such as dealing with localized content in several languages.
The capacity to effortlessly provide information in a language and tone that resonates with your customers will be significantly enhanced by a powerful content management system (CMS).
Storage and Bandwidth
A CMS's scalability is also determined by its capacity to support your company's growth.
When considering a new Headless CMS, ask about asset storage. Different packages will have different levels.
Also, make sure the CMS can handle traffic spikes.
As your company grows, new team members will contribute to your website and digital channels. A CMS that can help you along this journey will have custom roles and permissions so you can provide security and workflows between team members.
Use of Modern and Complex technologies
Recent developments in automation, personalization, AI, and ML are impacting the marketing environment. Simultaneously, voice assistants, wearables, and the Internet of Things are integrated into people's daily routines (IoT).
Finding a content management system (CMS) that can change and grow as fast as technology is essential in today's environment. You can collect, analyze, and learn from the virtually unlimited data they generate in this way.
Data Sync for Marketing
A plethora of data is now available to every marketer. Understanding what this data means and how to apply it to your digital content and marketing plan is crucial for any campaign's success.
You can better manage and understand your data with the assistance of a content management system (CMS) that includes robust analytics tools. You'll have a clear picture of your audience's behaviour while interacting with your content, their motivations, the path they take as a client, and, most crucially, how to reach them with the relevant message at the most appropriate time.
Traditional databases, whether SQL or NoSQL, are easy to store data since most software developers are familiar with them. However, when full data replication is implemented, it might be difficult to employ at scale since writing processes can create a bottleneck.
To avoid this, data partitioning can be used to distribute data across multiple servers, but this approach becomes difficult to manage and unsuitable for large-scale global deployments. It can be challenging to run queries on the entire dataset if dispersed over multiple servers.
Since the servers are likely to be located in different parts of the world, latency issues may also arise. For this reason, many modern software architectures forgo a centralized database in favour of distributed repositories that can easily accommodate growth.