Headless CMS SEO Best Practices

Tips on how to optimize your content for search engines using a headless CMS.

Joel Varty
Joel Varty
Jul 28, 2022
Headless CMS: SEO Best Practices

Getting the coveted top positions in search engine ranking pages (SERPs) is always tricky. However, your website's search engine optimization (SEO) ranking is critical if you're a CMO. Search Engine Optimization (SEO) is the responsibility of both the developer who builds your website and your content architecture and editors. 

But what if your content management system doesn't support SEO? Does that mean you should abandon your headless CMS and go back to a traditional CMS like WordPress or Drupal? Not necessarily. Headless CMSs, which separates content from presentation, are becoming increasingly popular for their ability to handle design and development tasks in the same toolset. 

We at Agility CMS offer several built-in fields as part of our Page Management tool to ensure that content editors and developers can use these fields and a place where they can easily manage content. In this article, we share tips on optimizing your content for search engines using a headless CMS. 

Headless CMS and SEO

Ranking on search engines has always been a competitive business, and the methods to achieve the top spots are in constant flux. However, despite the algorithm changes, content has remained king, and creating and optimizing high-quality content has become the focus of SEO.

To assist marketers and content creators deliver highly optimized content, traditional CMS — also called coupled CMS— enabled marketers to optimize content by installing plugins that gave them visibility over their optimization efforts. 

However, as we enter the IoT era, the traditional CMS platform has shown weaknesses in delivering content to the new channels and devices that have populated the market. With fewer people accessing the internet using desktop computers and mobile devices and more smartphones and smart devices, the SEO playbook has changed, and traditional CMSs aren't cut out for the challenge. 

headless CMS — also called decoupled CMS by some— enables you to implement different SEO strategies that are not tied to your CMS. With a headless CMS, you're free to choose your favourite frontend framework or different standards to implement. A headless CMS like Agility CMS gives you better options to modify and replace your content structure and metadata. With a headless content management platform, you can model channel-specific content with fewer constraints and deliver the best digital experience possible with metadata tailored to help it rank better.

Technical SEO and On-Page SEO

SEO —and getting the first positions in the SERPs— has a bad rap for being complex. However, once you get the basics right, it's easier than you might think. Once you master the essentials and do the necessary tweaks, ranking on the SERPs will come quickly. These are the SEO basics you need to master to rank on the SERPs.

  • Fast website performance
  • Proper page architecture
  • Meta tags and metadata
  • Great user experience
  • Compelling content
  • Crawlability

All these factors can be categorized into two kinds of SEO: technical and on-page. So let's talk a bit more about them. 

Technical SEO

A technical SEO strategy involves improving the technical aspects of a website so that its pages will rank higher in search engines. This kind of search engine optimization describes users' steps to ensure their site complies with search engine guidelines. This allows it to be indexed and crawled without a problem. 

The following are some essential steps you need to take to make sure your technical SEO strategy is on point.

  • Make sure you have an XML sitemap and that every web page is indexed
  • Don't create duplicate content, even for pages with different URLs
  • Add structured data markup to your website
  • Use SSL security technology 
  • Use a fast hosting provider
  • Ensure mobile-friendliness
  • Check and fix dead links  

On-page SEO

In an SEO strategy, on-page optimization is optimizing individual web pages to rank higher and earn more relevant traffic. Marketers and technical users can optimize content and source code directly on the page instead of links and other external signals, which are off-page.

On-page SEO best practices are highly mutable and change with each Google update, so content creators, editors, and marketers need to have a finger on the pulse to ensure that their websites are correctly optimized. Take a look at these best practices you can follow to improve your SEO strategy. 

  • Add SEO tags (title tags, metadata, and meta descriptions)
  • Create content with targeted keywords and phrases
  • Add internal links to other pages of your website
  • Add alt tags to your images
  • Use your H tags wisely

Use a Headless CMS for SEO

Headless CMS SEO Best Practices

The internet has become the medium upon which most of our communication flows. Your websites and other digital properties are now the fundamental aspects of your brand. Search engines are increasingly geared to helping users find content, not brands. Your ability to rank higher among search terms that are important for you is based on the value of your content. In other words, your brand will suffer if your content isn't considered relevant, up-to-date, and unique.

With a headless content management system, you maintain better content regularly and ensure that you have all the pieces of the page in place that search engines need to see, such as headings and meta-data. Here are some headless CMS best practices that you need to consider to enhance your digital presence. 

1. Make Your Pages Crawlable

Search engine bots strive hard to understand the content of a page. The use of structured data helps indexers and crawlers by providing explicit clues as to the meaning of the page. Schema markup text and structured data information give developers a set of predefined properties and taxonomies to enrich the website's HTML tags, giving Google more information about the page to make it more relevant and deliver better results than satisfying the user intent.

2. Optimize Your Meta Tags

We've talked about SEO tags extensively in this post, but the truth is that meta tags are essential pieces of information for your website. Don't forget to add all the relevant keywords and keyword-related information to your title tag, meta description, meta keywords, and meta robots. With a headless CMS, content authors can easily add all the metadata and use it to enable the best SEO results. 

Headless CMS SEO

3. Perform Audits Regularly

Google Lighthouse enables all kinds of technical and non-technical users to get insights about speed, architecture, and code directly from Google. One of the best things about Lightspeed is that it isn't aimed strictly at developers. On the contrary, its clean and user-friendly interface makes it a tool that everyone can wield and get easy-to-understand insights that everybody could act on. 

4. Use SEO-friendly Frontend Frameworks

The frontend framework you use also impacts your SEO. A legacy CMS, for instance, doesn't allow you to change your front end, severely limiting your possibilities. On the other hand, an SEO-friendly frontend framework like Vue or Next.js enables you to optimize your content further and renders content faster for greater SEO scores.

5. Leverage A CDN

A Content Delivery Network enables you to distribute content to many different people to an extensive network of distributed servers across the world. A CDN allows you to deliver content faster and more efficiently, improving your rankings and optimization scores because Google prizes quick-loading pages and apps.

Search Engine Optimization In Agility CMS

Agility CMS assists the content team by providing built-in fields as part of our page management to encourage developers to use these fields and editors to have a consistent place to manage their SEO efforts.

Agility understands your need to manage and create web pages, not just raw content. With Agility CMS, you can structure your content and create reusable UI components that your team can reuse as much as you want. 

Agility CMS gives users SEO-specific properties such as titles, meta tags, keywords, and structured metadata on the Pages section to help build and manage the best digital experience possible. 

Back to All Articles
Back to All Articles
Jul 28, 2022

Headless CMS SEO Best Practices

Tips on how to optimize your content for search engines using a headless CMS.

Joel Varty

Topic

SEOSEO
SHARE POST
BlogBlog

Is Headless CMS good for SEO?

Read More
Is Headless CMS good for SEO?
BlogBlog

Improving Your Enterprise Website's SEO Performance

Read More
Improving Your Enterprise Website's SEO Performance

Coming Soon: Agility CMS New UI

More modern. More accessible.

Learn More

Headless CMS: SEO Best Practices

Getting the coveted top positions in search engine ranking pages (SERPs) is always tricky. However, your website's search engine optimization (SEO) ranking is critical if you're a CMO. Search Engine Optimization (SEO) is the responsibility of both the developer who builds your website and your content architecture and editors. 

But what if your content management system doesn't support SEO? Does that mean you should abandon your headless CMS and go back to a traditional CMS like WordPress or Drupal? Not necessarily. Headless CMSs, which separates content from presentation, are becoming increasingly popular for their ability to handle design and development tasks in the same toolset. 

We at Agility CMS offer several built-in fields as part of our Page Management tool to ensure that content editors and developers can use these fields and a place where they can easily manage content. In this article, we share tips on optimizing your content for search engines using a headless CMS. 

Headless CMS and SEO

Ranking on search engines has always been a competitive business, and the methods to achieve the top spots are in constant flux. However, despite the algorithm changes, content has remained king, and creating and optimizing high-quality content has become the focus of SEO.

To assist marketers and content creators deliver highly optimized content, traditional CMS — also called coupled CMS— enabled marketers to optimize content by installing plugins that gave them visibility over their optimization efforts. 

However, as we enter the IoT era, the traditional CMS platform has shown weaknesses in delivering content to the new channels and devices that have populated the market. With fewer people accessing the internet using desktop computers and mobile devices and more smartphones and smart devices, the SEO playbook has changed, and traditional CMSs aren't cut out for the challenge. 

headless CMS — also called decoupled CMS by some— enables you to implement different SEO strategies that are not tied to your CMS. With a headless CMS, you're free to choose your favourite frontend framework or different standards to implement. A headless CMS like Agility CMS gives you better options to modify and replace your content structure and metadata. With a headless content management platform, you can model channel-specific content with fewer constraints and deliver the best digital experience possible with metadata tailored to help it rank better.

Technical SEO and On-Page SEO

SEO —and getting the first positions in the SERPs— has a bad rap for being complex. However, once you get the basics right, it's easier than you might think. Once you master the essentials and do the necessary tweaks, ranking on the SERPs will come quickly. These are the SEO basics you need to master to rank on the SERPs.

  • Fast website performance
  • Proper page architecture
  • Meta tags and metadata
  • Great user experience
  • Compelling content
  • Crawlability

All these factors can be categorized into two kinds of SEO: technical and on-page. So let's talk a bit more about them. 

Technical SEO

A technical SEO strategy involves improving the technical aspects of a website so that its pages will rank higher in search engines. This kind of search engine optimization describes users' steps to ensure their site complies with search engine guidelines. This allows it to be indexed and crawled without a problem. 

The following are some essential steps you need to take to make sure your technical SEO strategy is on point.

  • Make sure you have an XML sitemap and that every web page is indexed
  • Don't create duplicate content, even for pages with different URLs
  • Add structured data markup to your website
  • Use SSL security technology 
  • Use a fast hosting provider
  • Ensure mobile-friendliness
  • Check and fix dead links  

On-page SEO

In an SEO strategy, on-page optimization is optimizing individual web pages to rank higher and earn more relevant traffic. Marketers and technical users can optimize content and source code directly on the page instead of links and other external signals, which are off-page.

On-page SEO best practices are highly mutable and change with each Google update, so content creators, editors, and marketers need to have a finger on the pulse to ensure that their websites are correctly optimized. Take a look at these best practices you can follow to improve your SEO strategy. 

  • Add SEO tags (title tags, metadata, and meta descriptions)
  • Create content with targeted keywords and phrases
  • Add internal links to other pages of your website
  • Add alt tags to your images
  • Use your H tags wisely

Use a Headless CMS for SEO

Headless CMS SEO Best Practices

The internet has become the medium upon which most of our communication flows. Your websites and other digital properties are now the fundamental aspects of your brand. Search engines are increasingly geared to helping users find content, not brands. Your ability to rank higher among search terms that are important for you is based on the value of your content. In other words, your brand will suffer if your content isn't considered relevant, up-to-date, and unique.

With a headless content management system, you maintain better content regularly and ensure that you have all the pieces of the page in place that search engines need to see, such as headings and meta-data. Here are some headless CMS best practices that you need to consider to enhance your digital presence. 

1. Make Your Pages Crawlable

Search engine bots strive hard to understand the content of a page. The use of structured data helps indexers and crawlers by providing explicit clues as to the meaning of the page. Schema markup text and structured data information give developers a set of predefined properties and taxonomies to enrich the website's HTML tags, giving Google more information about the page to make it more relevant and deliver better results than satisfying the user intent.

2. Optimize Your Meta Tags

We've talked about SEO tags extensively in this post, but the truth is that meta tags are essential pieces of information for your website. Don't forget to add all the relevant keywords and keyword-related information to your title tag, meta description, meta keywords, and meta robots. With a headless CMS, content authors can easily add all the metadata and use it to enable the best SEO results. 

Headless CMS SEO

3. Perform Audits Regularly

Google Lighthouse enables all kinds of technical and non-technical users to get insights about speed, architecture, and code directly from Google. One of the best things about Lightspeed is that it isn't aimed strictly at developers. On the contrary, its clean and user-friendly interface makes it a tool that everyone can wield and get easy-to-understand insights that everybody could act on. 

4. Use SEO-friendly Frontend Frameworks

The frontend framework you use also impacts your SEO. A legacy CMS, for instance, doesn't allow you to change your front end, severely limiting your possibilities. On the other hand, an SEO-friendly frontend framework like Vue or Next.js enables you to optimize your content further and renders content faster for greater SEO scores.

5. Leverage A CDN

A Content Delivery Network enables you to distribute content to many different people to an extensive network of distributed servers across the world. A CDN allows you to deliver content faster and more efficiently, improving your rankings and optimization scores because Google prizes quick-loading pages and apps.

Search Engine Optimization In Agility CMS

Agility CMS assists the content team by providing built-in fields as part of our page management to encourage developers to use these fields and editors to have a consistent place to manage their SEO efforts.

Agility understands your need to manage and create web pages, not just raw content. With Agility CMS, you can structure your content and create reusable UI components that your team can reuse as much as you want. 

Agility CMS gives users SEO-specific properties such as titles, meta tags, keywords, and structured metadata on the Pages section to help build and manage the best digital experience possible. 

About the Author

Joel is CTO at Agility. His first job, though, is as a father to 2 amazing humans.

Joining Agility in 2005, Joel has over 20 years of experience in software development and product management. He embraced cloud technology as a groundbreaking concept over a decade ago, and he continues to help customers adopt new technology with hybrid frameworks and the Jamstack.

Joel holds a degree from The University of Guelph in English and Computer Science. He's led Agility CMS to many awards and accolades during his tenure such as being named the Best Cloud CMS by CMS Critic, as a leader on G2.com for Headless CMS, and a leader in Customer Experience on Gartner Peer Insights.

As CTO, Joel oversees the Product team, as well as working closely with the Growth and Customer Success teams.

Joel also coaches high-school football and directs musical theatre.

Topic

SEOSEO
SHARE POST
BlogBlog

Is Headless CMS good for SEO?

Read More
Is Headless CMS good for SEO?
BlogBlog

Improving Your Enterprise Website's SEO Performance

Read More
Improving Your Enterprise Website's SEO Performance

Coming Soon: Agility CMS New UI

More modern. More accessible.

Learn More

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