Agility CMS vs. Contentful in 2025: A Strategic Headless CMS Comparison for Developers

Click here for the marketer comparison of Agility CMS and Contentful

Choosing the right headless CMS isn’t just a marketing decision. It’s a critical call for your tech stack, architecture, and long-term scalability.

Pick the right platform, and developers get a flexible, API-first CMS that accelerates delivery and integrates nicely with modern frameworks. If you pick the wrong platform, you end up locked into rigid models, excessive handoffs, or unnecessary complexity.

If you’re in the market for a headless CMS, Agility CMS and Contentful are two popular choices. This post delivers a strategic, developer-focused comparison to help you make the right choice for 2025.

Developer Expectations in 2025: What a Modern Headless CMS Must Deliver

Before diving in, it’s important to establish what technical teams should demand from a headless CMS in 2025:

• API-first, framework-agnostic MACH architecture.
• Clean separation of content and presentation.
• High-performance content delivery and scalability.
• Structured governance, permissions, and workflows.
• Support for DevOps, and CI/CD-friendly workflows.

Developer Experience (DX) and Flexibility

Criteria: How developer-friendly is the platform for modeling content, building frontends, and maintaining long-term scalability?

Feature	Agility CMS	Contentful
Content Modeling	JSON schema-driven with visual modeler and supports modular components.	Composable content modeling via UI or API, which is highly structured.
Framework Support	Framework-agnostic. JAMstack-friendly with SDKs and starter kits.	Framework-agnostic with rich SDKs and a strong React/Next.js ecosystem.
API Access	REST and GraphQL APIs for fast setup with preview tokens built-in.	GraphQL and REST APIs are powerful, but setup and usage can be complex.
CLI and SDKs	CLI, SDKs for JS/TS. GitHub integration via CLI/CI.	Multiple SDKs. Content migrations via CLI. App framework.

Agility CMS: Dev-Friendly Setup for Fast Starts

Agility CMS offers developers a clear modeling structure using component-driven JSON, a visual schema editor, and solid API coverage. It’s designed for speed to build with minimal friction between launching projects and handing off to content teams.

Key highlights:

• Built-in visual modeler with JSON export/import.
• REST and GraphQL with preview tokens.
• CLI tooling and GitHub -friendly workflows.

Contentful: Structured Power for Large Scale Needs

Contentful’s structured model offers long-term flexibility, but it comes with a steeper learning curve. It suits teams managing global, multilingual, and multi-brand deployments – but requires upfront investment in setup and governance.

Key highlights:

• Content model control via UI or CLI.
• Deep GraphQL support and robust app framework.
• Clean versioned environments.

Verdict

• Choose Agility CMS if your strategy depends on fast development, intuitive setup, and component-driven models that speed up delivery.
• Choose Contentful if your strategy requires large, distributed systems with deeply nested content and multilingual complexity and you’re prepared to strictly govern that structure.

Collaboration, Workflows, and Permissions

Criteria: How well does the CMS support structured workflows, roles, and permissions for dev and non-dev contributors?

Feature	Agility CMS	Contentful
Roles and Permission Models	Predefined roles with environment-level access.	Fully customizable roles with per-field and per-workflow control.
Workflow Management	Built-in approval flows, notifications, and task assignment.	App-based workflow builder with granular control.
Collaboration Tools	Inline visual commenting (Draggable Visual Comments within Web Studio), notifications and tagging.	In-field commenting, mentions, and activity tracking.
Versioning	Built-in version history and rollback.	Environment-based versioning control available with master environment as the primary base.
Localization and Governance	Built-in multi-language workflow tools.	Enterprise-grade localization support and translation APIs.

Agility CMS: Streamlined Collaboration with Minimal Configuration

Agility CMS is multilingual and multi-environment ready and makes collaboration easy to implement. Developers set up the structure, and then teams can manage content governance via built-in roles, approval flows, and content lifecycle tools. All without the need for extra setup.

Key highlights:

• Predefined, built-in workflows with granular access.
• Inline commenting within the visual editor.
• Versioning and governance tools out-of-the-box.

Contentful: Governance for Complex Teams

Contentful works in complex environments with custom permissions, step-based workflows, and advanced field-level rules. Many features do require manual setup or use of Contentful’s Workflow app or API.

Key highlights:

• Custom roles and fine-grained permissions.
• In-field commenting and activity tracking.
• Environment-based versioning and branching.

Verdict

• Choose Agility CMS if your strategy supports turnkey governance with low dev effort.
• Choose Contentful if you require deeply configurable workflows and permissions for large editorial teams.

Performance, Scalability, and Delivery

Criteria: How well does the headless CMS scale technically across environments, users, and delivery channels?

Feature	Agility CMS	Contentful
Architecture	Decoupled SaaS backend with global CDN (Content Delivery Network) delivery.	API-first, microservices-based architecture.
Content Delivery	Optimized delivery via REST/GraphQL with built-in cache control.	CDN-backed API delivery with environments.
Multisite and Multichannel	Supports multisite and multichannel setups via content relationships.	Native support for multi-environment and multi-language delivery.
Performance Monitoring	CDN-integrated with cache-aware endpoints.	API logs, usage stats, and external observational integrations.
Infrastructure Scaling	SaaS-managed scaling with minimal config.	Enterprise scaling requires environment design and planning.

Agility CMS: Optimized for Simplicity and Speed

Agility CMS features a SaaS backend and built-in CDN integration. This results in reliable content delivery with minimal infrastructure overhead. An ideal choice if the strategy requires teams to move fast without micromanaging development layers.

Key highlights:

• Decoupled SaaS backend with built-in CDN.
• Fast delivery via REST and GraphQL APIs.
• Web Studio visual editing at scale, even with large volumes of content.

Contentful: Enterprise Scalability

Contentful is designed for global scalability with multi-environment and multi-lingual support. Smart for brands managing high-volume, high-traffic properties across regions.

Key highlights:

• API-first, cloud-native architecture.
• Developer-controlled governance layers.
• CDN-backed, high-performance APIs.

Verdict

• Choose Agility CMS if your strategy requires performance without infrastructure complexity.
• Choose Contentful for granular control at the enterprise, with a bit more setup and ops overhead.

Extensibility and Integration with Developer Stacks

Criteria: How well does the CMS integrate with modern frameworks, DevOps tools, and third-party platforms?

Feature	Agility CMS	Contentful
API Standards	REST and GraphQL. Schema-based. MACH-aligned.	Full GraphQL/REST APIs. Content graph.
Dev Tooling	CLI. GitHub integration. Webhooks. Web Studio API.	CLI. App Framework. GraphQL introspection. Webhook system.
Marketplace Ecosystem	App Marketplace, featuring Vercel, Netlify, Shopify, Salesforce, and more).	Plugin ecosystem and custom app development.
Automation and CI/CD	GitOps-friendly structure with environments and deployment integrations.	CI/CD workflows via CLI, API, and environment APIs.
Custom Extensions	Extend Web Studio UI, build apps, or use serverless functions.	Build apps via App Framework SDKs.

Agility CMS: MACH-Ready and Low-Code Friendly

Agility CMS supports MACH architecture principles, and integrates well with JAMstack tooling, low-code automation (Zapier), and key frontend frameworks. With a robust app marketplace and Web Studio extensibility, developers have clean, easy-to-use tools at their disposal.

Key highlights:

• REST and GraphQL APIs and MACH-alignment.
• Low-code/no-code automation via Zapier.
• Developer tooling with CLI, Webhooks, and SDKs.

Contentful: Deep Integration Potential

Contentful’s GraphQL content graph supports rich queries across deeply nested relationships, making it highly extensible. It’s ideal for developer teams building custom UIs, plugins, and workflow-specific automation. Its plugin ecosystem provides access to dozens of prebuilt apps and extensions.

Key highlights:

• GraphQL content graph with deep querying
• Full-featured App Framework.
• CI/CD and DevOps integration ready.

Verdict

• Choose Agility CMS if you need fast, developer-friendly integrations with modern frameworks.
• Choose Contentful for advanced composability and developer-led extensibility.

Final Thoughts: Which Headless CMS Should Developers Choose in 2025?

Agility CMS and Contentful offer modern headless architectures. The differences can be found in the developer experience and technical pillars of each.

• Agility CMS supports strategies requiring fast time-to-value, simplified developer workflows, and turnkey governance. It’s tailored for dev teams wanting to build quickly, hand off with confidence, and scale without operational overhead.
• Contentful offers deep flexibility, enterprise-level scalability, and powerful extensibility. It’s best suited for technical teams ready to invest time and budget in setup, governance, and long-term customization.

The right headless CMS depends on your architecture, team structure, and how much control vs simplicity you need.

If your team values flexibility, composability, and developer ownership, you want a platform that supports deep customization. If you prioritize speed, maintainability, and low operational overhead, simplicity is the smarter path.

Align your CMS choice with your tech stack, delivery model, and long-term scalability goals. That will shape how efficiently your team ships content-driven experiences in 2025 and beyond.

Summary Table

Category	Agility CMS	Contentful
Developer Experience	-Visual + JSON schema modeler. -Fast API setup.	-Structured UI modeling. -CLI and app framework.
Governance and Workflows	-Built-in roles. -Simple approvals. -No-code setup.	-Custom workflows. -Granular roles. -Environment versioning.
Scalability	-SaaS-native. -Decoupled delivery. -Minimal ops.	-API-native. -CDN-accelerated. -Built for enterprise.
DevOps and Tooling	-CLI. -Webhooks. -Git-friendly and JAMstack ready.	-App Framework. -GraphQL introspection. -CI/CD integration.
Best For…	Teams that want speed, agility, and low-lift content delivery.	Teams that need deep control, extensibility, and long-term structure.

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External Sources

Composable Content Next.js CMS GraphQL Rest API Developer Tools Environment Management Content Modelling and Localization at Scale: DFDS Roles & Governance Workflows App (Marketplace) Comments Versioning FAQ

Localization Workflows Management Monolithic vs. Microservices Managing Multilingual Content in an Omnichannel World Contentful APIs Audit Logs Building for Scalability Technology Scalability Everything About MACH Architecture

GraphQL API Reference Enterprise Content Graph App Framework GraphQL Introspection Queries Contentful CLI Marketplace Build Custom Apps

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