What the Model T Can Teach Us About Headless CMS
You can have any colour you want, as long as it's black.
There's famous phrase for the Model T, "You can have any color you want, as long as it's black." It perfectly captures the limitations of a traditional CMS.
Here's how.
Traditional CMS is the Model T: Suitable for Simple Needs
Traditional content management systems combine two key elements:
- Frontend (the Head): Also known as the presentation layer, this is where content is displayed. The images and words are seen on a website or application.
- Backend: The admin interface where content is created, edited, and managed.
The content (chassis) is inseparably tied to its presentation (the black-painted body). So, if you want to paint the car red or install special rims or get a vanity plate that says HDLSRULZ, it’s nearly impossible. The car is efficient and gets the job done, but it doesn’t allow for easy customization.
You get a black Model T. It's great for a nice, paved road and nowhere else. That’s it.
Headless CMS: Any Car for Any Road
A headless CMS decouples the content (chassis) from the presentation (body), giving you complete freedom to customize as you see fit:
- Choose the paint color: Tailor the design to match your branding.
- Add a spoiler: Incorporate specific apps for specific platforms.
- Install a sunroof: Create unique content for each of your channels.
- Upgrade the interior: Deliver content across multiple channels seamlessly.
This is the Anyroad. It's a city car, sports -recreational vehicle, and a modern pick-up truck. Learn about the Anyroad.
Your black Model T is great for the road. But what if you want to go off-roading or bomb down a straightaway? Headless CMS lets you evolve your Model T into an off-road vehicle, dragster, or even an ice cream truck. Your content is now fit for any purpose, any platform and any channel.
Why Go Headless?
Here are some stats illustrating the rise of headless CMS:
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Headless CMS allows employees to work faster. It delivers a better experience for customers. And it saves money for the organization.
Headless CMS: Endless Possibilities
Flexibility Across Channels
- With a traditional CMS, your content’s presentation is locked. It’s like trying to paint your Model T white or convert it into a transport truck. It can’t be done easily. With a headless CMS:
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- Build content once and deliver to established platforms like websites, mobile apps and kiosks and emerging platforms like smart TVs and wearable devices.
- Adapt presentations to match each platform without rebuilding content.
Customization and Control
- A traditional CMS gives you the equivalent of a black car. A headless CMS lets you design what you need:
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- Create a flashy, dynamic website with a bold design (think putting gold rims on your car).
- Opt for a minimalist presentation for a text-only email campaign (stick with the plain Model T if it works for you).
Future-Proof and Ready to Scale
- A Model T won’t cut for hauling kids and hockey gear. As your needs evolve, a Model T struggles to keep up. Not so with a headless CMS:
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- Easy innovate and incorporate widgets, apps, and other new technologies.
- Seamless scaling to handle growing content and user needs.
Agility CMS: The Car With No Limits
Agility CMS is the headless CMS that offers the freedom, flexibility, and efficiency your business needs in today’s content-driven world.
Whether you’re navigating well-paved roads or heading off-road to explore new possibilities, a headless CMS ensures your content is always ready for the journey ahead.
Want to take Agility for a test drive? Here's how:
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About the Author
Mauro Flammini is the Content Manager at Agility CMS. He has over 20 years of content marketing experience, including for international brands such as Research In Motion and Intuit. He lives in Hamilton, ON with his wife, two daughters, and one dog.