When you are a marketer or an ecommerce business owner, one of the biggest challenges is always about connecting marketing and sales. Though it’s obvious that the more effective your marketing is the more sales there will be, it’s not always easy to find the right ways to use different marketing techniques to achieve precisely the results you are looking for.
Luckily, one of the proven most effective and popular types of marketing is content marketing which means you can increase sales just by knowing how to use content wisely. Hence, here’s how to use content for increasing sales of your ecommerce store.
#1 Build Brand Awareness
First and foremost, by using content correctly, you will be able to build brand awareness. Building brand awareness helps you increase recognition meaning that there will be more people who know about your brand. And when brand awareness is high, it’s much easier to expand your customer base by expanding your audience.
One of the key elements of a strong brand awareness strategy is your brand voice which is what you need to think about before you start creating any kind of content. What do you want your brand to sound like? Will it be friendly, serious, playful, or something else? Develop your brand voice beforehand and then use it in your content to build brand awareness.
#2 Create Email Marketing Campaigns
Content marketing is quite a wide concept that includes a variety of digital marketing subtypes such as email marketing, social media marketing, etc. Indeed, email marketing in particular is quite effective and can be used for achieving a variety of goals such as educating your audience or turning one-time customers into returning ones.
But the best thing email marketing can do is help you increase sales. By sending emails to your customers about the sales you are hosting or the discounts available to them, you will be attracting more potential buyers who visit your store and possibly make a purchase. At the same time, when you a customer’s information (on their past purchases), it will be easier to personalize your offer to them and send them an email about it. Such personalized offers could also help you increase sales.
#3 Target A Variety of Keywords
Perhaps one of the most important elements of good search engine optimization are the keywords. When you have the right keyword selection and you use them correctly, it will be much easier to improve your store’s search rankings. However, different types of content let you also diversify your keywords which lets you have more variety in your selection.
For example, if you provide writing services, you may want to target such keywords as “cheap content writer” while also focusing on such more specific keywords as “write my essay online please”. This way, a variety of keywords will be pushing the boundaries of your target audience and helping you attract more customers to increase sales.
#4 Connect with Customers on Social Media
As mentioned earlier, content marketing includes such subtypes of marketing as social media marketing which is definitely something you need to keep in mind. Social media platforms allow you to connect with your customers in an environment where they are comfortable.
By creating brand profiles on social media and actively posting there, you will be able to establish a much better connection with your customers and regularly encourage them to make a purchase at your store which, in turn, will help you increase your sales. Like with email marketing, you should aim to deliver the most relevant information to your audience via social media content.
#5 Answer Customer Questions Effectively
Speaking of connecting with customers, customer support is one of those things that is often overlooked yet is actually an essential part of doing successful business. Fortunately, content marketing can help you simplify your customer support strategy by answering customer questions beforehand.
For instance, you can create content that directly answers common customer questions and educates your audience. If a customer knows that the product you are offering is what they are looking for, they will be more likely to buy it.
#6 Focus on Your Top Products
Similarly, content marketing can help you focus customer attention on your top products to increase their sales. Experts from the custom dissertation writing service site note that content about your top products can educate your audience about them and help you indirectly promote these products this way.
On the other hand, you may want to focus on promoting your not-so-popular or new products by creating content focusing on them. Product guides, product comparisons, new release announcements, etc. can all help with this.
#7 Let Your Content Be Discovered Elsewhere
A particularly interesting way of getting more coverage and improving brand awareness is by letting your content be discovered elsewhere. In other words, instead of only using the content you create solely on your own channels, you can let others use it for their own purposes as long as they credit you and link to you as the creator.
In a way, this tactic can give you the kind of exposure you would never get if you were promoting this content yourself. For example, you can create an infographic for a particular process relevant to your industry. You can then use the infographic in your own content but leave a note that it is free to use as long as you get credited. When a different content creator uses your infographic, their audience will be indirectly exposed to your content and could find their way back to you. It’s a subtle yet clever way of indirect marketing or promotion.
#8 Diversify Your Content
Last but not least, it’s important to remember to diversify your content which will also allow you to target different target audience segments meaning you could increase sales as a result. When you engage with every segment of your audience through different types and formats of content, you are increasing chances of these audience members making a purchase.
However, as you diversify your content, it is important to remember to keep everything in check. By using a powerful content management system like Headless CMS, it will be easier to ensure that all your information is organized and managed properly.
All in all, using content to drive sales in your ecommerce store is one of the most effective ways to increase revenue and promote your business. Use the tips in this article to help you get started with content marketing and start increasing sales in your ecommerce store.
About the author:
Nancy P. Howard has been working as an editor at write my research paper for a year. She is also a professional writer in such topics as blogging, IT and marketing. She loves travelling, photography and is always welcome to meet new people.