Transforming your ecommerce's digital presence
It's time to transform your digital presence
Ecommerce sales have been on the rise. In the US alone, consumer online spending in 2020 was up an incredible 44.0% year over year, according to Digital Commerce 360 estimates. It was the highest annual U.S. ecommerce growth in at least two decades and nearly triple the 15.1% jump in 2019.
Online merchants seek higher levels of flexibility and control, and speed is more important than ever - speed of delivering new experiences and speed of customer conversion.
Headless commerce is growing in popularity, and for brands of all sizes, it can provide more ecommerce platform options and enable them to decouple the front-end applications from backend data sources.
A dizzying array of backends power modern businesses — CRMs, CMSs, databases, 1st, and 3rd party APIs and services, inventory and product management systems, recommendation engines — to name a few. And backend data sources only grow in number and complexity as more businesses up their digital experience game.
Furthermore, a traditional commerce platform doesn’t give customers the option of changing language much less enabling content localization in their websites, which represents a barrier for users whose language isn’t English or aren’t located in an English-speaking country. A headless eCommerce solution gives marketers the ability to offer automatic translation for users to give them a seamless storefront experience.
Headless commerce architecture is similar to headless CMS architecture in the sense that a headless commerce solution can store, manage, publish, and pull content from other applications headlessly. In other words, you can pull in content from anywhere, and push it out to any front-end.
With commerce in the equation, retailers and wholesalers can benefit by extending their experiences and products to new channels. Whereas a legacy CMS couldn’t display products and complete checkouts on a digital sign or smartwatch, a headless commerce solution can.
Download the Ebook to learn:
- Top Strategies for Your Modern Ecommerce
- Types of eCommerce Platforms
- Why Is a Headless Commerce Platform Important For The Future?
- How to Start Building Your Ecommerce Website
- How to Set An eCommerce Store With Agility CMS, Next.js, and Snipcart
- Industry-leading E-commerce Software Solutions