What Is a Component CMS? A Marketer’s Guide to Composable Thinking

In today's hyper-competitive digital landscape, component-based content management systems (like Agility CMS) are a game-changer. Consider these stats:

• By 2026, 70% of organizations will be mandated to adopt composable DXP technology.
• Organizations adopting a composable approach will outpace competition by 80% in the speed of new feature implementation.
• 91% of IT decision makers say composable technology is key for business success.

Let's break down why organizations are shifting to this approach, and how a component CMS can transform the way you deliver digital experiences.

The Component CMS Revolution

Component CMS platforms (also known as a composable CMS) treats content as reusable building blocks rather than rigid, static pages.

Instead of rebuilding entire pages for every campaign or channel, you assemble pre-built and pre-approved components. It's like using LEGO® bricks to create new digital experiences quickly, easily, and consistently.

Look at it this way:

Each component is reusable, scalable, and built to work anywhere, giving your team the speed and flexibility to build digital experiences faster than ever.

Why Content Marketers Love Component CMS

1. Campaign Velocity

• Launch campaigns in days instead of weeks by repurposing existing components.

2. Brand Consistency

• Ensure messaging, content,  and visuals are consistent no matter where they appear.

3. Cross-Channel Agility

• Publish once and push everywhere without rebuilding content for each channel.

4. Localization Efficiency

• Translate once, deploy everywhere.

Composable Thinking: Your New Superpower

Component technology isn't just a technology. It's a mindset shift:

Component CMS vs. Traditional CMS

Getting Started Is Easy: Tackle Your Content in Phases

Phase 1: Pilot Program

1. Choose 1 high-impact campaign (e.g., product launch).

2. Identify 5 reusable components (e.g., feature cards, spec tables).

3. Build in your CMS.

Phase 2: Scale

1. Add 10-15 components quarterly

2. Implement governance workflows

3. Track "reuse rate" in analytics

By starting small and scaling steadily, your team will see results quickly and build the foundation for a truly composable future

Your Next Step

Composable thinking begins with one component. Start your journey with Agility CMS:

Ready to maximize content efficiency? Here's how you can start with Agility CMS: