Case Study: Accelerating Digital Transformation

Overview

A leading commercial real estate (CRE) organization was preparing for a full corporate website refresh as part of a broader brand modernization strategy. This was to be completed in a two-phase approach:

Phase 1: The IT department is to execute a full content management system (CMS) migration quickly and seamlessly without disrupting business operations.
Phase 2: The marketing department will begin the website redesign upon completion of the CMS migration.

The IT department was tasked with finding a CMS platform that could integrate all existing systems and tools. Speed was key as the organization set ambitious timelines for this project.

Business Issue

The existing CMS lacked the flexibility to support modern tools and made it difficult for non-technical users to update content. With a full brand refresh on the horizon, the CRE organization required:

Integration with third-party tools (Client's in-house tool, Leading API, Walkscore, and other CRE systems).
Enterprise-level accessibility compliance with regulatory and data protection guidelines.
form that empowered Marketing to manage content independently.
A fast, low-risk migration.

Key Challenges

Leasing Accuracy: Ensuring real-time, accurate property listings despite inconsistencies in the leading API.
User-Friendly Content Authoring and Management: Empowering non-technical users to update and manage content through an intuitive, easy-to-master dashboard.
Speed of Execution: Completing a seamless migration on a tight deadline to enable the redesign process.
Sunsetting the Existing CMS: Ensuring all assets and content are transitioned to the new CMS and winding down the existing platform.

The Solution

With Dotfusion as their implementation partner, the CRE organization selected Agility CMS and headless CMS as its new CMS platform. The project included:

Full site rebuild and migration to Agility CMS.
Seamless integration of all third-party systems.
Web accessibility compliance.
Tailored authoring environment for Marketing team members.

Results

Incredible Speed to Market: Full site migrated in under three weeks.
Marketing Autonomy: Non-technical users can manage content confidently, and without developer assistance.
Enhanced User Experience: Prospective tenants can quickly find accurate unit availability and details.
Redesign Ready: The platform migration paved the way for a smooth brand refresh.

Outcome

The CRE organization successfully modernized its digital infrastructure. By doing so, it empowered internal teams, improved the prospective investor and tenant experience, and created a future-proof foundation for ongoing brand evolution initiatives. All in record time.