Why Marketers Need a Headless CMS

What is headless CMS, and why marketers need to use it.

Sanaa Qureshi
Sanaa Qureshi
Sep 14, 2022
Why Marketers Need a Headless CMS

The demand for content marketing across various channels introduced headless CMS to ease content management using modern designs over a microservice architecture to improve your digital existence on the web.  

How can your business seamlessly and efficiently meet new customer and user demands? Through the flexibility and agility of web development, your company will be able to compete in our ever-changing, post-pandemic market. The modern digital market demands a lot more than what a traditional CMS can provide, and shifting to modern technology and improved infrastructure is the need of the day. 

As a marketer or developer, you may have found it easy to create a website using traditional content management systems and website builders. Still, with time, the limitations of traditional web development were realized. We will briefly explain the basic concept of headless CMS compared to traditional CMS and uncover the advantages of adopting this new architecture. 

What is a headless CMS?

Headless CMS is usually known as "API-first," "decoupled CMS," or just "headless." Unlike a traditional CMS or a website builder, a headless CMS doesn't dictate how this content is conferred to the end-users. A headless CMS  is like a stand-alone CMS that handles the backend only. The content is authored within the backend and delivered to website visitors through an API like REST APIs or GraphQL APIs.

Does that sound more technical? Let's simplify the definition of headless CMS for you.

Headless CMS is all about managing your website content seamlessly and flexibly. Ideally, the headless CMS is not coupled to a theme; it is separated from the design, so you are creating a website without a pre-determined template. Some suppliers of this content management system conjointly promote it as a website, service, content hub, or content infrastructure. 

What are the benefits of headless CMS?

Not only does a headless CMS decouple content from a pre-designed theme, but it also offers technical business and marketing benefits. The market offers several options, but headless CMS gives you practical reasons for migrating to this new technology.  

Technical Benefits

  1. Easier Installation – every time users try to upload a change to a website; they'll have to re-implement the platform in a traditional CMS. Since a headless CMS doesn't have a distribution mechanism for the frontend, there's no re-implementation. Getting it installed is simple; anyone can do it.
  2. Developer-friendly– A traditional CMS, in some cases, requires using old stack programming, but with limitations. On the other hand, Headless CMS gives freedom to choose your frontend stacks like ReactJS or Vue. It provides several options for managing modern features effortlessly.
  3. Faster execution– Designers and producers of content can work with a headless CMS simultaneously. With headless CMS, the framework can be designed before content is made and vice versa; users will get the content up and running quicker than with a traditional CMS.
  4. Omnichannel – All modes for web promoting are made available with headless CMS. Data becomes responsive and repurposed across many platforms and anywhere the consumer interacts with your brand.

Business Benefits

  1. More flexible: Since headless CMS has removed the integrated presentation layer, you'll build your own through APIs. Therefore, you can decide the language within which you would like to code your frontend or the presentation layer. 
  2. Cost-effective: CMS has reduced the technical involvement, so the business's dependency on developers to create new technical aspects has diminished. Therefore, this is verified to be the more cost-effective alternative to traditional web development.
  3. Easier to handle: Headless CMS is easier to handle and navigate many potentialities while not having to always coordinate with developers or technical people.

Marketing Benefits

  1. Improved score on web vitals: The modern decoupled CMS approach has some inbuilt features that help marketers get a better ranking through its compatibility with core web vitals scoring. 
  2. Enhanced SEO: When your website is fully responsive, modernly designed, loads faster, and is secure from SQL injections and malicious hacking, your website is ultimately ranked higher on Google.
  3. Speed: Headless CMS uses static site generators with modern JavaScript frameworks and is published using CDNs, making the browser load time less than 3 seconds. 

How does headless CMS adapt to modern technologies?

Headless CMS combines static site generators like Gatsby and Next to make the frontend more reliable for users and marketing teams. Content distribution will take the shape of websites, apps, and nearly any technology that exists or can exist. 

So, if you're building or redesigning your website and feel restricted by the traditional CMS approach, consider a headless CMS or a decoupled CMS, as they provide several benefits.

Building a brand name is the primary component that a marketing and business head targets. Through headless CMS, brands can get more productive, creative, and innovative with their publishing content. Furthermore, the compatibility of headless CMS with static site generators, modern stack frontend frameworks, and APIs ensures that your website works seamlessly, responsively, and as intended between all devices and viewing formats. 

Why should you care?

Some organizations are reluctant to use new technologies due to limitations in the availability of resources and the unpredictability of today's market. Fortunately, websites built on headless CMS give businesses the tools to create custom experiences that users cannot get anywhere else. 

The changes to the frontend are made quickly, saving the developers time on user interface changes. With headless templates and solutions, the tech team needs only a few clicks to start their website and publish their content. Headless CMS acts only as a backend-only management system, facilitating a repository of the content.

A Headless CMS provides more robust SEO readiness based on performance and optimization for multiple devices, and the content marketing team makes little effort. A Headless CMS is essential for making SEO-ready for omnichannel queries across desktop, mobile, intelligent machines, and other platforms.

The flexibility of a headless platform ensures that your developers can build with speed and complete independence of tools, code, and APIs, as also any third-party integrations. To achieve a milestone in the innovation curve and leapfrog the market competition, consider using the headless CMS approach for web development, making it more obvious to create compelling customer experiences.

A Sneak Peek at Agility CMS' New UI

What's changed, how will it affect you, and when will it launch?

UI training
Back to All Articles
Back to All Articles
Sep 14, 2022

Why Marketers Need a Headless CMS

What is headless CMS, and why marketers need to use it.

Sanaa Qureshi

Topic

Headless CMSHeadless CMS
SHARE POST
BlogBlog

From a Monolithic CMS to a Headless CMS (How to Guide)

Read More
From a Monolithic CMS to a Headless CMS (How to Guide)
BlogBlog

Page Management in Agility CMS vs Other Headless CMSs

Read More
Page Management in Agility CMS vs Other Headless CMSs

Coming Soon: Agility CMS New UI

More modern. More accessible.

Learn More

Why Marketers Need a Headless CMS

The demand for content marketing across various channels introduced headless CMS to ease content management using modern designs over a microservice architecture to improve your digital existence on the web.  

How can your business seamlessly and efficiently meet new customer and user demands? Through the flexibility and agility of web development, your company will be able to compete in our ever-changing, post-pandemic market. The modern digital market demands a lot more than what a traditional CMS can provide, and shifting to modern technology and improved infrastructure is the need of the day. 

As a marketer or developer, you may have found it easy to create a website using traditional content management systems and website builders. Still, with time, the limitations of traditional web development were realized. We will briefly explain the basic concept of headless CMS compared to traditional CMS and uncover the advantages of adopting this new architecture. 

What is a headless CMS?

Headless CMS is usually known as "API-first," "decoupled CMS," or just "headless." Unlike a traditional CMS or a website builder, a headless CMS doesn't dictate how this content is conferred to the end-users. A headless CMS  is like a stand-alone CMS that handles the backend only. The content is authored within the backend and delivered to website visitors through an API like REST APIs or GraphQL APIs.

Does that sound more technical? Let's simplify the definition of headless CMS for you.

Headless CMS is all about managing your website content seamlessly and flexibly. Ideally, the headless CMS is not coupled to a theme; it is separated from the design, so you are creating a website without a pre-determined template. Some suppliers of this content management system conjointly promote it as a website, service, content hub, or content infrastructure. 

What are the benefits of headless CMS?

Not only does a headless CMS decouple content from a pre-designed theme, but it also offers technical business and marketing benefits. The market offers several options, but headless CMS gives you practical reasons for migrating to this new technology.  

Technical Benefits

  1. Easier Installation – every time users try to upload a change to a website; they'll have to re-implement the platform in a traditional CMS. Since a headless CMS doesn't have a distribution mechanism for the frontend, there's no re-implementation. Getting it installed is simple; anyone can do it.
  2. Developer-friendly– A traditional CMS, in some cases, requires using old stack programming, but with limitations. On the other hand, Headless CMS gives freedom to choose your frontend stacks like ReactJS or Vue. It provides several options for managing modern features effortlessly.
  3. Faster execution– Designers and producers of content can work with a headless CMS simultaneously. With headless CMS, the framework can be designed before content is made and vice versa; users will get the content up and running quicker than with a traditional CMS.
  4. Omnichannel – All modes for web promoting are made available with headless CMS. Data becomes responsive and repurposed across many platforms and anywhere the consumer interacts with your brand.

Business Benefits

  1. More flexible: Since headless CMS has removed the integrated presentation layer, you'll build your own through APIs. Therefore, you can decide the language within which you would like to code your frontend or the presentation layer. 
  2. Cost-effective: CMS has reduced the technical involvement, so the business's dependency on developers to create new technical aspects has diminished. Therefore, this is verified to be the more cost-effective alternative to traditional web development.
  3. Easier to handle: Headless CMS is easier to handle and navigate many potentialities while not having to always coordinate with developers or technical people.

Marketing Benefits

  1. Improved score on web vitals: The modern decoupled CMS approach has some inbuilt features that help marketers get a better ranking through its compatibility with core web vitals scoring. 
  2. Enhanced SEO: When your website is fully responsive, modernly designed, loads faster, and is secure from SQL injections and malicious hacking, your website is ultimately ranked higher on Google.
  3. Speed: Headless CMS uses static site generators with modern JavaScript frameworks and is published using CDNs, making the browser load time less than 3 seconds. 

How does headless CMS adapt to modern technologies?

Headless CMS combines static site generators like Gatsby and Next to make the frontend more reliable for users and marketing teams. Content distribution will take the shape of websites, apps, and nearly any technology that exists or can exist. 

So, if you're building or redesigning your website and feel restricted by the traditional CMS approach, consider a headless CMS or a decoupled CMS, as they provide several benefits.

Building a brand name is the primary component that a marketing and business head targets. Through headless CMS, brands can get more productive, creative, and innovative with their publishing content. Furthermore, the compatibility of headless CMS with static site generators, modern stack frontend frameworks, and APIs ensures that your website works seamlessly, responsively, and as intended between all devices and viewing formats. 

Why should you care?

Some organizations are reluctant to use new technologies due to limitations in the availability of resources and the unpredictability of today's market. Fortunately, websites built on headless CMS give businesses the tools to create custom experiences that users cannot get anywhere else. 

The changes to the frontend are made quickly, saving the developers time on user interface changes. With headless templates and solutions, the tech team needs only a few clicks to start their website and publish their content. Headless CMS acts only as a backend-only management system, facilitating a repository of the content.

A Headless CMS provides more robust SEO readiness based on performance and optimization for multiple devices, and the content marketing team makes little effort. A Headless CMS is essential for making SEO-ready for omnichannel queries across desktop, mobile, intelligent machines, and other platforms.

The flexibility of a headless platform ensures that your developers can build with speed and complete independence of tools, code, and APIs, as also any third-party integrations. To achieve a milestone in the innovation curve and leapfrog the market competition, consider using the headless CMS approach for web development, making it more obvious to create compelling customer experiences.

A Sneak Peek at Agility CMS' New UI

What's changed, how will it affect you, and when will it launch?

UI training
About the Author
Sanaa Qureshi

Topic

Headless CMSHeadless CMS
SHARE POST
BlogBlog

From a Monolithic CMS to a Headless CMS (How to Guide)

Read More
From a Monolithic CMS to a Headless CMS (How to Guide)
BlogBlog

Page Management in Agility CMS vs Other Headless CMSs

Read More
Page Management in Agility CMS vs Other Headless CMSs

Coming Soon: Agility CMS New UI

More modern. More accessible.

Learn More

Take the next steps

We're ready when you are. Get started today, and choose the best learning path for you with Agility CMS.

Get startedRequest a Demo