Agility prioritizes its integration offerings and marketplace growth as a composable content platform. The platform recently added Bynder to its digital asset management options.
Bynder, the first digital asset management solution offered solely as a SaaS, revolutionized marketing operations by simplifying asset management across multiple platforms with its user-friendly design.
As an internationally recognized, cloud-based solution, Bynder is a leader in the industry for digital-first enterprises. It is a crucial component of marketing operations, offering intuitive filtering, robust organization, security compliance, and a wide range of integrations.
Why is DAM Important in a Composable Content Platform?
Maintains Brand Consistency
Maintaining a consistent brand image can be a headache for marketers and content editors. No one wants to deal with outdated links in their content, different file versions, or inconsistent logo sizes across channels. That's why having a consistent brand is crucial to earning customer trust.
Customers must experience your brand at its strongest in today's competitive market. And having a set of brand guidelines is a big part of that.
With a DAM platform, you can ensure brand consistency by:
- Accessing digital assets from any device in one place
- Allowing all teams to access the latest and approved file versions
- Delivering messages that align with your business objectives, customer experience, and core values
- Streamlining the process of distributing the most recent version of your digital assets
- Establishing standards and avoiding past mistakes by consulting other resources and previous product variations
Elevates Your Marketing
Integrating a DAM system into your workflow can save time and money by giving your internal team an efficient way to search and gather data for marketing campaigns.
Plus, with the DAM's metadata tagging templates, you can eliminate the need to manually add keywords and metadata tags to each platform's digital assets.
Protect Your Assets with Enhanced Security
Shared network drives and cloud folder services can put your assets at risk by sharing files with multiple team members in different regions, leading to data breaches and hacks.
But with a DAM solution, you have complete control over who can view or edit your assets with customized permissions for relevant people worldwide. And for an extra layer of protection, you can use two-factor authentication to receive a one-time password on your phone after entering your password, further restricting access from third parties.
Other security features of a DAM solution include rights management, version control, and data encryption for asset transfers and storage.
Marketers' worst nightmares include varying file versions, out-of-date links in your content, and inconsistent logo sizes across channels. A brand that customers can relate to earns their trust, and brand consistency is crucial.
In today's market, where competition is fiercer than ever, customers must experience your brand at its strongest. Therefore, when creating a solid brand, brand guidelines are a crucial component.
With a DAM platform:
- Users can access digital assets from any device in a single location
- All teams can access the most recent and approved file versions
- Marketers can consistently deliver messages that align with your business objectives, customer experience, and core values
- It makes distributing the most current version of your digital assets more efficient
- Helps establish a standard and avoid mistakes in the past, consulting other resources and previous product variations
Integrating a DAM system into your workflow can save time and money by allowing your internal team to search and aggregate data for your marketing campaigns.
Additionally, it offers a variety of templates for metadata tagging, eliminating the need to manually add keywords and metadata tags to each platform's digital assets.
In contrast to shared network drives or cloud folder services, where one file is shared with multiple team members in different regions –resulting in data breaches and hacks– a DAM solution provides customized permissions to make the assets available to only the relevant people worldwide. Who can view or edit certain assets is up to you.
Two-factor authentication can add a second layer of protection to your DAM account. You will receive an OTP on your phone after entering your password, restricting any third-party access to your system.
Rights management, version control, and data encryption for asset transfers and storage are additional security features provided by your DAM solution.