How a Headless CMS Can Boost a Marketer's Bottom Line

Gabriella Pirrone
Gabriella Pirrone
November 29, 2019
How a Headless CMS Can Boost a Marketer's Bottom Line

To be flexible and scalable, a CMS should have the capacity to support multiple websites from a single instance. It should also allow the ability to share great content and templates across any of your websites. 

Your CMS should publish rich media content, including images and videos, without compromising performance. Delivering a perfect experience to a range of mobile devices and to handle complex workflows. It should support multilingual content and significant spikes in visitors and page views. 

So, as an editor, how do you get your hands on all these wonderful features wrapped into one solution? The answer? A headless CMS! 

How Can a Headless CMS Improve Flexibility for Marketers? 

A headless CMS is easy to use, and its built-in tools are designed specifically for editors to deliver content and deploy to various digital channels in a way that is scalable, flexible and easy to manage. 

Over time, your system can start to get bogged down because it doesn't have the speed or capacity to keep up with all your changes and the mass amounts of content that you accumulated over time. As an editor, being able to launch a campaign, schedule a blog post, or add new pages or modules should be a breeze.  

Do you have steps that are inefficient and take too long? If you had to bring someone new onboard to complete several tasks, would it be challenging to learn? Time is precious and as editors, we cannot afford to wait a long time to put things together; it could mean losing an opportunity for a marketing campaign. It is also an inefficient use of time for developers to help with marketing tasks and takes away from their coding projects.  

These are all signs that your CMS might not be as flexible as you thought it was. If you’re an editor and can relate to being overworked, having too much on your plate, or just having a hard time managing or updating content, this means your current CMS isn’t doing what it’s supposed to. 

Break Through Your Limitations with a Content-First Approach 

Content marketing is growing at an exponential rate, yet 42% of companies indicated they don’t have the right technology to manage their content. Here is how you can manage your content and make it your first priority with Agility CMS: 

Start with defining your content architecture (content structure) then organize those pages based on your content modules and establish the relationships using page management. Save time, increase ROI, and improve consistency across the board.

1. Rock your Marketing ROI with Proper Content Architecture and Integrations  

How do you adopt a "content-first" approach and why can this be so important? A content-first approach starts with your content architecture. This is where all your main lists and items will live, and this is where you'll create most of your content that is reused across multiple destinations or endpoints, such as apps, social networks, etc.  

Don’t forget that with a headless CMS like Agility CMS, you should be able to easily run integrations with all your marketing automation platforms. 

2. Empower Editors’ Productivity with Page Management 

Page Management then allows editors to have complete ownership of their content and provides flexibility to add, move, or remove pages. This empowers editors to create and manage actual pages in the sitemap and the freedom to relate and structure their pages without having to involve a developer. With content zones and modules, it forces everyone to use the same architecture across the board in a consistent manner 

3. Be Creative and Flexible with Modules 

Each page template can have 1 or more content zones, which gives content editors a place to drop modules into them. Modules are like content zones, but they have unique information in them that allows developers to determine how they render on the website. This increases the productivity of developers because those pages are now already structured and defined via the sitemap. 

4. Stay Consistent but Fresh with Agile Content Management

The web is changing faster than we could ever imagine. Businesses and organizations have higher expectations for their CMS and the content that powers them.     

Everyone is obsessed with freshness; editors want to be able to make constant updates that take effect instantly. Most of all, they expect their CMS to be highly available. High uptimes, with sub-second response times – all the time.  

Conclusion 

Agile content management is the paradigm you will need to adopt in 2020 to boost your marketing team. Adopting this approach will empower you to: 

  • Boost your ROI across all your marketing efforts 
  • Empower editors and give them tools to be more productive and faster 
  • Give your editors the tools to be creative and flexible
  • Have stellar results with better consistency and quality for content no matter how fast you need to change 

Agility CMS gives editors the freedom to do more with less development. Interested in Agility CMS for your headless CMS enterprise brand?  

Why not let Agility CMS take care of your content? Contact us to find out more or download our FREE version and see for yourself. Come find out why managing your content on your website is easier with Agility CMS. 

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