A Revamped Editor Experience for The Canadian Opera Company
Based in Toronto, the Canadian Opera Company is the largest producer of opera in Canada and one of the largest in North America. Despite being a heavily visited website, COC’s website couldn’t keep up with the demands of consumers. COC approached Agility CMS looking for a platform that could provide them with the tools to build a faster website that also empowered content editors to make changes quickly.
High Consumer Demands
Despite being a heavily visited website, COC’s website couldn’t keep up with the demands of consumers. The platform that supported the website’s operation was slow and clunky. Plus, the website didn’t allow users to purchase tickets on the website, which impacted the company’s attendance and revenue. On the operations side, the website was frustrating for marketers as the company’s platform wasn’t fast enough to make frequent updates to shows, which severely hampered their ability to distribute content at scale.
Poor Web Performance
The Canadian Opera Company suffered the fate of many websites. After some time, the site wasn’t performing as it did in the past. As more people turned to the internet to find content, the opera company realized they needed a new platform.
COC approached Agility CMS looking for a platform that could provide them with the tools to build a faster website that also empowered content editors to make changes quickly. With Agility CMS, the opera company had control over their website and the architecture to integrate new functionalities for visitors. With Agility CMS, marketing and operations teams also gained better visibility over their analytics and performance metrics.
From Chaotic to Controlled
As the COC’s platform aged, it was becoming unwieldy. The content creation process was chaotic and slow, resulting in problems picking up the visitor’s interest or raising awareness about new upcoming plays and events.
Here’s a summary of the Canadian Opera Company’s pain points before implementing Agility CMS:
- Slow content creation process
- Poor visitor experience
- Lack of ticketing system
Empowering Content Editors and Delivering A Superior Visitor Experience
Agility CMS enabled the COC’s marketing team to update content faster and create additional digital properties to engage with visitors. During the COVID-19 pandemic, the CMS enabled the theater company to deliver online courses and do community outreach events during the lockdown, keeping the community. The company’s members were informed and engaged.
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