Contentstack vs. Agility CMS: Headless CMS Showdown

Choosing between Contenstack and Agility CMS: the guide.

Joel Varty
Joel Varty
Jan 28, 2021
Contentstack vs. Agility CMS: Headless CMS Showdown

With so many options on the table, choosing between CMS vendors is always a challenge. Each user in your company will have different needs, and catering to developers, marketers, and other business users can sometimes leave one group wondering if they got the short end of the stick.

To help you choose the best headless CMS for your needs, we’ve introduced The Headless CMS Showdown, where we give you a simplified overview of Agility CMS and another top headless CMS in the market. 

In this edition of the showdown, we pitch Contentstack against Agility CMS.

Why Agility CMS?

Agility’s main strength lies in its speed and ability to get you up and running quickly. 

Agility has a robust plugin ecosystem that extends its native feature set, all without the steep learning curve and increased costs with most other headless CMSs. 

“Agility has an exceptional team that has walked us through the onboarding process to make it as seamless as possible. Agility's team has helped solve any custom integrations that we have sought to pursue. They have recommended architecture optimizations and security improvements every step along the way. Thank you for a powerful platform that you provide to our team; it has been a pleasure working with you.”  Zachary H, Petco, Frontend Developer, G2 Crowd Reviewer

How Are Contentstack and Agility CMS Different?

Agility CMS’ Content Architecture helps brands manage their digital content. Agility’s content architecture provides a central hub for creating, editing, and managing content using APIs to connect the data in the backend to the presentation layer — or frontend. However, what really sets Agility CMS apart from Contentstack is Agility CMS' unique approach to Content Modeling enables a robust and consistent way to define and relate your content with endless possibilities.

Contentstack’s content modeling process is much more convoluted than Agility CMS’. Some G2 reviewers have found hurdles and challenges when trying to change the data structure of content types with many entries.  On the other hand, where Agility CMS's best-in-class editor experience differentiates itself from Contentstack is that Agility CMS not only allows you to define and relate content and integrates with our built-in page management. This means you can define content, and then control exactly how that content gets used and on which page.

Office man on agilitycms.com

Superior Editor Experience for Content Creators

Agility CMS is 100% headless. The content is supplied as a JSON file and still gives you flexibility on the frontend, but due to its hybrid nature, marketers and other non-technical users can still make changes to a website in a familiar environment, starting at a page level.  Plus, in Agility CMS, editors can manage your site's page tree, page-level SEO properties, and determine what content and functionality will be present on a page-by-page basis on each page.

With Agility CMS's native Page Management feature, developers create a set of templates that determine how content will look when it’s rendered on the website. Within each template, you get one or more content zones on them, which gives your content editors the possibility to drag and drop modules. Every content module has unique information to help developers determine how they should render on the website. 

In fact, if you go to G2 and see our reviews, you’ll find that one of the things users like the most about Agility CMS is our page management. Other headless CMSs don’t have our extensive page management tools where you can empower editors to create and manage pages for your digital solutions using reusable building blocks. 

On the other hand, G2 reviewers have said that Contentstack lacks pre-built solutions out of the box that users can leverage to create and manage content quickly and without the need for dedicated IT teams. 

Furthermore, Agility CMS has a track record for enabling and supporting custom integrations, which is key for ambitious brands seeking to build agile and highly functional digital experiences. 

Agility CMS Offers Superior Localization 

Localization refers to the adaptation of content to meet the needs of specific local markets, like using Canadian French and English for sites in Canada. Agility CMS simplifies localization by giving users the ability to export, translate and import all the content from one language to another. 

On the other hand, some G2 reviewers have found that localization in Contentstack is not ideal because once you’ve localized your content, updating it can be confusing and slow, which sharply reduces your capacity of delivering digital experiences in multiple languages. With Agility CMS, you can roll out new digital content in different languages with ease, either by creating it manually or by connecting to an automatic translation service and have unlimited locales across the board. 

Agility CMS Offers Granular Sitemap and Routing and Redirection Management 

Most headless CMSs leverage APIs to generate sitemaps and manage URLs. In Agility CMS, your pages live within your sitemap. You can see at a glance where each page is and how it is related to the other pages. We also call this a ‘page tree’ and we use it to show the hierarchy of all the pages as they appear on the website. 

Contentstack, on the other hand, doesn’t offer sitemap and URL management out-of-the-box. Also, according to reviewers, managing URLs in Contentstack can be painful as in Contentstack, an asset’s URL changes when a document is updated, making it hard to update files that change on a monthly, weekly, or daily basis. Plus, reviewers also stated that changing asset URLs lead to a lot of redirects being required as you need to change all the links if you used them in emails, websites, or apps. 

Agility CMS Grows With You

To genuinely support growth, Agility’s CMS gives users an unlimited number of API requests across all plans, along with unlimited users and content items. Our platform enables you to grow with your package instead of forcing you to move to the next level to get new features, more requests, and locales. 

On the other hand, Contentstack doesn’t offer an unlimited number of API requests or locales, and you have to pay for every additional thing you do —even on advanced plans. In fact, as G2 reviewers have also stated that Contentstack limits content management API requests and has a rather obscure API usage policy.  

Also, Agility CMS doesn't force you to change your architecture as you grow; instead, we give you all the tools to build the best architecture possible so you can make the most of Agility CMS.

Agility CMS Offers More Bang for Your Buck

While Contentstack and Agility CMS’ prices look similar on the surface, that’s just on the surface. Agility CMS’ packages (Free, Business, Pro, and Enterprise) offer significantly more value than Contentstack’s. Also, reviewers from G2 have also cited Contentstack’s pricing as confusing and difficult to understand, as users find it hard to see what exactly they’re paying for.  

Agility CMS pricing is crystal clear. and honest. You get what you pay for and we won’t overcharge you for features or capabilities unless explicitly stated. Plus, we give users a free version of our CMS to help them get started and see what we have to offer. Our free plan offers potential users unlimited content types and community support. Contentstack, on the other hand, doesn’t offer a free version. They offer a 14-day free trial, and after that, you need to pay $995/month for the most basic plan, and that plan won’t take you very far as it limits you to one web property and 2 million API calls.

Furthermore, Agility CMS has a track record for enabling and supporting custom integrations, which is key for ambitious brands seeking to build agile and highly functional digital experiences. The following G2 review touches on this:

“Agility has an exceptional team that has walked us through the onboarding process to make it as seamless as possible. Agility's team has helped solve any custom integrations that we have sought to pursue. They have recommended architecture optimizations and security improvements every step along the way. Thank you for a powerful platform that you provide to our team; it has been a pleasure working with you.”  Zachary H, Petco, Frontend Developer, G2 Crowd Reviewer

The Verdict

Office team working on laptop on agilitycms.com

While Contenstack also caters to content editors and developers alike, the fact that they don’t offer URL and page management capabilities out-of-the-box can be limiting for non-technical users who need a user-friendly way to manage content structure.

Agility CMS, on the other hand, gives both enterprise users and SMBs the tools they need to design, build, and deploy effective digital experiences, providing them with a number of unlimited services that encourage growth, rather than limit it. Plus, with native page management and sitemap management, Agility CMS seems to be the more marketer-friendly option.

  1. Agility gives Editors freedom and saves time by offering the ability to manage the pages and sitemap on multiple websites
  2. Agility makes Developers more efficient by giving them the ability to create reusable building blocks that Editors can use to compose their pages.
  3. Agility is faster: has a realtime sync API that allows you to achieve near-zero latency when accessing content
  4. Agility works better for website-centric digital experiences: provides a richer page builder and sitemap management experience
    • Page Tree - Ability to nest pages under one another and have that visually represented
    • SEO First – Built-in field for SEO on every page
    • Generate Dynamic URLs – Automatically publish a page for every item you have in a list (i.e. list of Blog Posts, Products, Articles, etc.)
  5. Jamstack friendly for your modern future-proof digital roadmap: Agility is easier to Integrate with Website Hosting - One-click Integrations with website hosting providers such as Vercel and Netlify
  6. Agility is easier for enterprise-size deployments: clearer separation between content that is meant to be shared across multiple pages or properties vs content that is only going to be shown on a single page. This makes managing a large amount of content much easier over time.
  7. Agility offers considerable savings and better value.

If you need more help in making a decision, take a look at our guide How To Choose The Best Headless CMS For Your Brand or talk to our experts.


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