May 20, 2021

Agility CMS vs Adobe Experience Manager

The headless CMS is full of worthy contenders. This time, we compare Adobe Experience Manager vs Agility CMS

Agility CMS vs Adobe Experience Manager

The headless CMS is full of worthy contenders, and for us, it’s important to be able to cut through the noise and give you the tools to make an informed decision. In this Headless CMS Showdown, we compare Adobe Experience Manager vs Agility CMS.

The CTOs of today are under more pressure than ever. There's the constant need to change and adapt, and there's a higher level of accountability for their decisions. They're also expected to handle everything from business strategy all the way through execution—and then repeat it all again the next day.

In today's competitive market, you must stay on the cutting-edge of your industry. In order to do so, it is necessary to understand how technology, especially how adding a headless content management system, will help you improve your company's performance. 

To help you navigate the sometimes treacherous waters of the headless CMS industry, we've created a series of posts called The Headless CMS showdown and compares Agility CMS with Adobe Experience Manager. In this article, we compare and contrast both headless CMSs and discuss why Agility not only gives you better value for your money but also why it's superior to Adobe XM. 


Adobe Experience Manager Product Overview 

Adobe Experience Manager describes itself as a collection of applications and services built on a platform designed explicitly for unmatched customer experiences. Adobe Experience Manager gives users a set of tools for insights, content, engagement, and more.

Adobe's Experience Manager is a suite of products that merge various marketing and customer experience tools into one cohesive platform. The Experience Manager allows marketers to create personalized customer experiences across channels, automate tasks such as email campaigns and website updates, and get analytics on the success of all these efforts with just a few clicks.

AEM works as a central workstation where teams can work together and streamline their work processes. Adobe EM comes with five modules: sites, assets, mobile, forms, and community that create websites, forms, and mobile applications. 

Agility CMS Product Overview 

In a world where innovation is happening in the blink of an eye, it's crucial to have software that can keep up. Agility CMS has been designed with this need in mind. It's powerful enough for enterprise-level projects but flexible and affordable enough for smaller teams.

With features like built-in forms, content management, marketing automation, and customizable dashboards —you get all the tools you need to grow your business without spending more than necessary.  

Agility CMS is a headless CMS platform designed with speed and flexibility in mind. It gives users the tools to build, manage, and maintain their content with ease, evolving from a .NET-based CMS to become a JAMstack-ready, API-first headless CMS. 

Agility CMS lets authors and editors create and customize their digital experiences by following the content-first approach to building digital experiences with low friction. Traditional development processes begin with design, and prototyping, for example, the final layout of a web page with lorem ipsum text as placeholders. Agility CMS begins the development process by defining the content architecture of the organization and then proceeds to the development of layout and styling for each desired channel.

The Agility platform has a rich and deep set of powerful features to power your omnichannel experiences. Most headless CMS platforms offer workflow functionality for approvals, publication schedule, and similar needs. Agility also offers an HTML and text email builder that can be tied to workflow triggers. It provides multi-site functionality, linking the same content and user permissions across multiple sites. Agility has robust analytics and convenient report generation built-in. 

Website search is also built into the platform, rather than requiring third-party services like Algolia, like other CMSs. 

Agility CMS leverages Microsoft Azure's hosting services on the hosting side and provides users with enterprise-grade security and support and data protection. Microsoft was the first cloud vendor to secure approval from European Union's data protection authorities. They have a strong track record with data security standards compliance.

Why Agility CMS?

When we compare Agility CMS with Adobe Experience Manager, we can see that one of Agility's main strengths is how fast and easy it is to build something on the platform. Thanks to Agility CMS's integrations with Next.js, Vercel, and Snipcart, users can build everything from blogs to virtual events to eCommerce experiences with minimal time and effort and almost zero coding knowledge. 

Agility CMS enables businesses of all shapes and sizes to build a foundation for their content and online ecosystem and scale it over time. Plus, Agility is omnichannel-ready, which gives users control over every aspect of their content across multiple platforms and channels.

Unlike other CMSs out there, Agility CMS gives you the tools you need out-of-the-box, which reduces the need for third-party integrations. Adobe Experience Manager, on the contrary, albeit strong out of the box, has been known to have a steeper learning curve than Agility CMS and other hybrid CMSs on the market. 

Also, Agility CMS is a solution designed with growth in mind. Agility CMS can be a great solution for companies who are not yet enterprise-level but have enterprise-sized goals, enabling them to scale their commitment before entering into an expensive agreement.

But that's not it. There are other reasons why Agility CMS is a great alternative to Adobe Experience Manager. 

Free Version 

Regardless of their size and clients, CMSs need to have a free version to help potential users understand the features and see with their own eyes and during the daily grind how the CMS helps them with their tasks. Adobe EM is one of those enterprise-oriented CMSs like Sitecore that doesn't offer a free version and keeps pricing hidden. Adobe charges companies based on the traffic and the users, which gives them flexibility in pricing. Still, the lack of visibility over how much implementation will cost can be a turnoff for most clients, even enterprise ones. 

With Agility CMS, you get all the features of an enterprise-oriented CMS. You can get started for free and dip your toes before committing both time and money into a company-wide implementation. Our free plan offers potential users unlimited content types, 2,500 content items, access to up to five users, and community support.

Unlimited Number of API Request

Agility's CMS offers users an unlimited number of API requests starting from its Standard Plan, giving you unlimited users and content items. On the other hand, AEM doesn't offer an unlimited number of API requests and often throttles the number of API calls you can make per minute. 

Self-Service Plans

Being enterprise-oriented, Adobe Experience Manager doesn't offer potential customers self-service plans. On the contrary, AEM makes it hard for prospective customers to sign up for the platform and often requires a sales representative to call you and discuss your requirements and needs before even seeing what the CMS can do for you. 

Agility CMS has a dual pricing structure that enables customers to start for free and scale their commitment using a self-service model where they choose what they want from the software while at the same time offering enterprise-grade support for bigger companies who might want to discuss things first with a sales representative.

The Verdict

While Adobe Experience Manager is a popular headless DXP with a solid user base of enterprise clients, it simply can't match Agility CMS' flexibility and integrated functionalities. 

Adobe EM, like other enterprises' DXPs, represents a traditional model that offers companies a monolithic product with a set of integrated capabilities that you might or might not need. 

Agility CMS, on the other hand, is the foundation of the digital experience platform. That means that it enables users to use Agility as a CMS and integrate their favorite third-party applications to build a DXP that's tailored to their specific needs rather than paying for a monolithic platform with features you might never need or use. 

Adobe, despite its powerful capabilities and robust tooling, represents the traditional way of thinking. Agility CMS, with its extensible tooling and content-first approach, represents a new way of thinking about digital experiences and the role content plays in them. 

Plus, from a business perspective, Agility CMS is the more cost-effective solution. Even our enterprise version that gives you everything a company needs to build outstanding digital experiences is less expensive than any of Adobe Experience Manager pricing options.

If you want to know more about headless architecture, look at our guide, How To Choose The Best Headless CMS For Your Brand. We're sure it'll help you make up your mind.


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