From Chaotic to Controlled
As the COC’s platform aged, it was becoming unwieldy. The content creation process was chaotic and slow, resulting in problems picking up the visitor’s interest or raising awareness about new upcoming plays and events.
Here’s a summary of the Canadian Opera Company’s pain points before implementing Agility CMS:
- Slow content creation process
- Poor visitor experience
- Lack of ticketing system
Empowering Content Editors and Delivering A Superior Visitor Experience
Agility CMS enabled the COC’s marketing team to update content faster and create additional digital properties to engage with visitors. During the COVID-19 pandemic, the CMS enabled the theater company to deliver online courses and do community outreach events during the lockdown, keeping the community. The company’s members were informed and engaged.