When content architecture is designed well, it’s easy for your editors and developers to have workflows optimized, and make changes quickly and efficiently. The ultimate advantage to good content architecture is increased margins and happier customers.
In a world with an ever-increasing number of customer touchpoints and business technologies, the ability to share content, assets and data across channels is exactly how a CMS should work. But which CMS is the best fit for your company's success?
When the powers of marketing automation and CMS are combined, you can efficiently move your leads through each stage of the buying funnel at the appropriate time.
You want your ecommerce website to be aligned with the needs of your customers while also making it a powerful solution for you and your team.
The web, and more recently the smartphones that are in virtually every American pocket, have changed the way venues maximize ticketing.
Personalization not only has the unique benefit of increasing sales, but it can also help businesses create a loyal following of brand ambassadors.