There are things in life we take for granted. When you get up in the morning, you can walk to the kitchen, turn on the tap and water will come out. Flick a switch and the lights come on. Essential services - we rely on someone to keep them running. Why should the online tools we use every day be any different?
One of the ways to look at why businesses succeed or fail is to think about the things that hold us back, but there is another way to look at it.
There are 2 ways to look at technology. You can think about hardware, and you can think about the software. Folks usually start at hardware - with things we can touch and feel: gadgets, cellphones, laptops, gear. We just love stuff. When we think about the web, however, and how the internet is powered, we start looking at bigger stuff - like servers, racks, switches, cables. I can feel my blood pressure starting to cook already.