Case Study: Empowering Content Marketers with Agility CMS and Dotfusion
Agility CMS and Dotfusion combine to streamline the CMS experience
Overview
A telecom (phone and internet) services provider in Western Canada embarked on a mission to modernize their digital presence by transitioning to a new content management system (CMS). The goal was to empower their Marketing team to manage website content independently, without relying on internal developers.
Business Issue
While the legacy CMS was functional, it created a dependency on development resources for even the simplest updates. The authoring experience was unintuitive, resulting in hesitation among non-technical users.
The services provider needed a new platform that was easy to use and could grow with their business by meeting these key objectives:
- Streamline the CMS experience for marketing users.
- Eliminate reliance on internal development support for content updates.
- Prepare the platform for future expansion, including enhanced website features and a potential client portal upgrade.
Key Challenges
- Author Adoption: Overcoming hesitation from content authors accustomed to the old system.
- Implementation Process: Ensuring a smooth transition within tight timelines and minimal disruption.
- Future Scalability: Laying the groundwork for upcoming enhancements to site functionality.
The Solution
The services provider selected Dotfusion and Agility CMS as its implementation agency and CMS, respectively. A structured and collaborative implementation process with clear milestones and stakeholder alignment was developed to facilitate the following:
- Successful implementation of Agility CMS.
- Training and onboarding support for marketing and content teams.
- Scalability to anticipate future feature needs and potential portal enhancements.
Results
- Author Empowerment: Marketing manages content independently, without developer intervention.
- Marketer Efficiency: Content teams were able to create new client promotions and publish to the live site in a fraction of the time
- Improved Usability: Initial skepticism from authors was replaced by satisfaction with the intuitive new CMS.
- Ready for Growth: The platform is primed for the next phase of digital enhancements.
- Faster Time to Market: Promotional content can be updated and deployed quickly for greater visibility and maximum impact.
Outcome
The services provider enjoys a flexible and user-friendly CMS that supports fast-paced marketing needs, such as updating promotional and service package information and geo-segmenting content based on customer location.
With internal teams fully on board and confident in managing content, they are well-positioned to scale their digital strategy and introduce new capabilities over time.
Want to Streamline Your CMS Transition and Empower Internal Teams?Discover what Agility CMS and Dotfusion can do for you.agilitycms.com | dotfusion.com |
About the Author
Mauro Flammini is the Content Manager at Agility CMS. He has over 20 years of content marketing experience, including for international brands such as Research In Motion and Intuit. He lives in Hamilton, ON with his wife, two daughters, and one dog.
