Agility's CEO, Jon Voigt, was a recent guest on PROFIT BusinessCast, a podcast that provides a platform for entrepreneurs to share insights and lessons that they've learned.
Jon spoke to host Robert Gold about "Why You Shouldn't Just Give Clients What they Say They Want."
A client doesn't always know what the best solution to their problem is, but Agility has figured out a way to identify their real goals and how to help make them happen.
"Clients will often come in with a fixed idea of the solution or product they're looking for, so they'll skim over a crucial subject: their goals. 'They think, I know what my goal is. I'm going to figure out what I want and need to do that, and [that's what] I'll tell them,' says Voigt.
As a long time provider of problem-solving digital solutions, Agility has learned that this isn't always enough to make a client happy. It's possible to check off all items on a client's list of wants but completely miss the mark on getting them to their business goals.
Listen to the interview to find out how Agility identifies a client's real goals: Don't Give Them What They Want