Your audience’s very first impression of your business almost always happens online. In fact, a Stanford study found that 75% of users admit to making judgements about a company based on their website. If your online presence isn’t up to snuff, a redesign is just the remedy. Below are six indicators that all point in the direction of a revamped, refreshed redesigned website.
Your Website Isn't User-friendly
User-friendly functionality is an important factor for any website or mobile app. A user should be able to find exactly what they’re looking for within two clicks of a mouse – whether that’s contact info, pricing and even the search field. Navigation should be intuitive. If not, your lead generation and traffic will take a hit.
You’re Not Hitting Your Goals
Your current website may look great, but it’s not serving its purpose if you’re not seeing the results that you want. If your website exists to generate leads and expand your customer base, it should be doing just that. If calls-to-actions are not converting or if landing pages fail to peak interest, it’s time to hit the drawing board. A peek at your site’s current conversion metrics is a great starting point in planning to make adjustments for a redesign.
Your Website Isn’t Responsive/Mobile-Optimized
This is a major red flag. Roughly one fifth of all traffic currently comes from mobile and it’s projected to grow by leaps and bounds every year. (Source) According to MarginMedia, almost half of users say that if they arrive on a business site that isn’t working well on mobile, they will take it as an indication of the business simply not caring. Additionally, Econsultancy found that 62% of companies that have a mobile-optimized website saw an increase in sales.
Whether it’s the look and feel of your site, busted third-party tools - being outdated online is a no-no. Websites, on average, generally last three to four years before they go stale. By then, new design trends have emerged while others have fallen to the wayside. Third party tools, like shopping cart widgets, that aren’t up to the most current functionality can deter customers from going any further with a transaction or to delve deeper into your site.
Consumers are moving faster than ever before, and they expect that quick pace to be accommodated at every online touch point. Nearly half of people will give up on a web page if it takes more than three seconds to load. (Source)
You’ve Been Thinking About A Redesign
If you’ve been thinking about a redesign, there’s no better time than right now. Whether you’re at the end of a three-year commitment to your current site or unhappy with lead generation, if your searching Google for redesign options, it’s time to get proactive in changing and upgrading your online presence.