The beginners guide to modern content marketing

If you've never tried content marketing before, this guides has everything you need to know to get started.

Lauren Groff
Lauren Groff
Jul 28, 2021

As a new business owner, you need to get the word out there about your business. Finding your audience and engaging with them is crucial to success when you're selling online. If you've never tried content marketing before, this guide has everything you need to know to get started.

What Is Content Marketing?

First things first, you need to understand what content marketing is. At the most essential level, it's the creation of online content that helps further your reach as a business. That content can be anything from videos to blogs, social media posts, and more.

Many people get stuck on this. They create one video or blog post, and then wonder why they aren't getting anywhere. There is more to content marketing, as you'll see below. However, this is a good summary to start with.

Why Should Your Business Use Content Marketing?

So why go with content marketing as your marketing strategy? There are lots of reasons you may want to try it:

  • You want to get more traffic on your site, and it's so much easier to do that when you're driving traffic to content.
  • Content grabs the attention of your audience for longer than an ad would.
  • You don't need to worry about ad blockers when using content marketing.
  • Using content, you can create the story you want around your products and business as a whole.

These are just a few of the reasons you should look into content marketing. It's fast becoming something that many businesses are using to get the word out about their own products.

Understand Your Goals

If you want to get started with content marketing, you won't just make a few pieces of content without making a plan first. To really get the most from this marketing strategy, you need to understand what you hope to get out of it.

'Some companies aim to increase traffic numbers to their website, while others want to increase awareness of their brand as a whole' says content writer Maryam Solomon, from Lia Help and State Of Writing. 'You'll want to be able to measure how successful your marketing is, so have a goal in place so you have a metric to measure against.' 

Create Quality Content

Next, you need to create some top quality content. Remember, you need to be creating high quality work, as you want to keep visitors to your site coming back for more. The best content is both useful and interesting to the viewer or reader, so keep that in mind.

What's useful or interesting will vary, depending on who your target audience are. You'll have to keep them in mind when creating content to bring them in. For example, say your business sells baby products. You can target first time parents, offering them content that's highly useful. Blogs about creating a sleep schedule for a child or educational toys would be very useful to them, and will lead them to consider buying your products.

Keep Up A Steady Stream Of Content

'When creating content, you need to keep it coming regularly' says tech writer Danny Boyer, from Boom Essays and Essayroo. 'It's best to create a schedule that you can easily keep up with, and keep bringing out high quality content for your audience.' When you keep bringing content out, you'll stay on your customers' radar, and in mind when they're thinking of buying products you sell.

Analyse And Measure Your Results

Once you've started bringing out content, you'll want to keep an eye on how well it does. There are lots of tools online, such as Google Analytics, that will give you all the data you're looking for.

Measure your progress against the goals you set for yourself. For example, if you were looking to improve your conversion rate, that's something you can easily check. If you aren't seeing the results you want, you can then change tactics and experiment, until you find what works.

There are so many ways that content marketing works for businesses, it's no wonder why it's becoming the future of marketing. Use this guide to get started with content marketing, and start achieving your own goals.

About the author:

Lauren Groff is a writer that specialises in small businesses, working with Academized and UK Writings. She aims to educate her readers on their rights, and works to find them representation. She also edits for OX Essays.

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