In 2008, when the cloud was not yet ubiquitous and composable solutions were conceptualized, Cineplex Entertainment, a major player in the movie theatre industry, demonstrated incredible foresight by adopting a composable architecture mindset right from the start.
Their vision was simple yet revolutionary: rather than embarking on monolithic projects that attempt to address all aspects simultaneously, they opted for a phased approach. This involved rolling out different components over time, focusing on selecting best-of-breed elements. Compartmentalizing these components set their approach apart, enabling Cineplex to add or replace parts as needed without a complete system overhaul.
While "composable architecture" wasn't commonly used then, Cineplex followed a composable model. Since 2008, they have rebuilt their front end five times, including transitioning from .NET to SJS.
How They Benefited from Going Composable
What truly stands out about Cineplex's journey is the remarkable flexibility they achieved. They managed to revamp the front end multiple times without requiring any alterations to the back end. In parallel, they transformed various platforms, including search, analytics, and e-commerce, treating each as a micro project. This strategic compartmentalization allowed them to dedicate focused efforts to enhance each component individually.
Cineplex's commitment to adaptability didn't stop at internal development; they actively collaborated with external agencies and teams. This open approach enabled them to tap into specialized expertise for specific components, effectively creating a dynamic ecosystem where various teams collaborated on different facets of their platform.
Additionally, Cineplex implemented a custom orchestration layer to manage content flow between different areas of their platform. This orchestration layer, developed when off-the-shelf solutions were scarce, allowed them to add or remove components seamlessly.
How Composability Gave Them a Competitive Edge
What truly sets this case study apart is how it showcases the adaptability of composable solutions, particularly during challenging times like the COVID-19 pandemic. When theaters worldwide were forced to shut down temporarily, Cineplex didn't merely weather the storm; they thrived. Their agile architecture allowed them to focus on siloed projects, optimize their front end, and pivot their business model. They enhanced e-commerce, online ticketing, and streaming services – all of which became crucial revenue streams when in-person movie screenings were not possible.
One additional, perhaps unexpected, benefit of their composable architecture is sustainability. By transitioning to cloud-based, statically rendered, dynamically updated websites, Cineplex significantly reduced their hosting costs and carbon footprint. This shift aligns perfectly with the growing emphasis on sustainability in the technology sector.
Cineplex Entertainment stands as a testament to the transformative power of composable solutions. It showcases how forward-thinking organizations can achieve flexibility, agility, adaptability, and sustainability by adopting a composable mindset from the very beginning.
Agility CMS: Empowering Composable Success
Cineplex Entertainment's remarkable journey towards composable success was undoubtedly empowered by Agility CMS, a leading player in the composable architecture ecosystem.
Here's how Agility CMS played a pivotal role in their transformative story and why it stands as a trusted partner for composable solutions and projects.
Enabling Composable Architecture: Agility CMS was instrumental in facilitating Cineplex's composable architecture approach. With its versatile and modular content management capabilities, Agility CMS allowed Cineplex to seamlessly integrate various components into their platform. This adaptability is a cornerstone of composable solutions, and Agility CMS excels in providing the flexibility required for such an architecture.
White-Glove Service for Maximum ROI: Cineplex leveraged Agility CMS's white-glove service, which goes beyond traditional support. Agility CMS ensures that users maximize their investment by providing expert guidance and assistance at every step. This level of support is critical when implementing composable solutions, as it enables organizations to make informed decisions and achieve a higher ROI.
Specialization in Complex Content Requirements: Composable solutions often involve intricate content management needs. Agility CMS handles complex content requirements, making it an ideal choice for organizations like Cineplex. Whether managing vast amounts of movie-related content or streamlining e-commerce product listings, Agility CMS simplifies these processes.
MACH Alliance Membership: Agility CMS is not just a standalone CMS; it's now part of the MACH Alliance. This membership connects Agility CMS to the best composable technology integrators in the industry. Being part of this alliance ensures that organizations have access to a network of experts who can help implement composable solutions seamlessly.
With Agility CMS, businesses can confidently embark on their composable journey, knowing they have a partner who understands the intricacies and nuances of this transformative approach.