PROPER CONTENT ARCHITECTURE: Why You Cannot Sustain Without It In 2020
When content architecture is designed well, it’s easy for your editors and developers to have workflows optimized, and make changes quickly and efficiently. Efficiency happens effortlessly, the end users are never aware of all the things that are working smoothly together to deliver an amazing experience, and margins stay high.
When done wrong, your editors may struggle, your integrations may fail, and it may be challenging for your developers to manage security risks and site-wide optimizations. The end results are expensive bottle-necks, missed deadlines, and customers who don’t get what they came for. Inefficiency and mistakes pile together to punish your bottom line.