The Headless CMS Showdown: Kentico Kontent vs Agility CMS

Choosing between Kentico Kontent and Agility CMS: the guide.

Joel Varty
Joel Varty
Jan 28, 2021
kentico kontent vs agility

The headless CMS space is so alive and well that companies develop new alternatives every day, raising the bar for the ones already competing. We believe that’s amazing because it means that consumer demand drives innovation and not the other way around. 

The requirements and needs of users are changing, and CMSs have to adapt to these changes in the ecosystem by delivering new and improved features. 

Yet, for customers, having too many options isn't necessarily better. In such a crowded playground, selecting a headless CMS that adapts to your specific needs can be a pain, and the consequences of picking the wrong one are too dire to let that happen. 

That’s why we created a new segment called The Headless CMS Showdown. Here we give users an overview of Agility CMS and another top headless CMS on the market to help you get a grasp of the sometimes chaotic CMS ecosystem and its multiple vendors. 

In this showdown, we pitch Kentico Kontent against Agility CMS and compare both CMSs to see which emerges victorious. Let’s start with the comparison. 

Kentico Kontent Product Overview 

Kentico Kontent is a platform aimed at simplifying content production for marketers. Kontent helps non-technical users create quality content without IT professionals and developers' involvement. This can free them to shift their focus toward building the underlying business logic rather than creating content.

Kentico gives marketers an intuitive authoring experience on top of the headless architecture that enables them to create content and workflows seamlessly. It provides the planning, authoring, and delivery tools to produce content for any channel as a Software as a Service solution.

Kentico offers a rich set of integrations with third-party services and provides webhooks for custom integrations. It also offers a deep bench of language-specific software development kits (SDKs), including SDKs for Android and iOS native apps, PHP, and Java. Both Kentico and Agility offer JavaScript and .NET SDKs and the ability to use either service from any language platform via RESTful APIs.

Agility CMS Product Overview

Agility CMS is a headless CMS platform designed with speed and flexibility in mind. Agility CMS gives users the tools to build, manage, and maintain their content with ease, having evolved from a . NET-based CMS to become a JAMstack-ready, API-first headless CMS. 

Agility CMS lets authors and editors create and customize their digital experiences by following the content-first approach to building digital experiences with low friction. Traditional development processes begin with design, and prototyping for example the final layout of a web page with lorum ipsum text as placeholders. Agility CMS begins the development process by defining the content architecture of the organization and then proceeds to the development of layout and styling for desired channels.

The Agility platform has a rich and deep set of powerful features to power your omnichannel experiences. Most headless CMS platforms offer workflow functionality for approvals, publication schedule, and similar needs. Agility also offers an HTML and text e-mail builder that can be tied to workflow triggers. It provides multi-site functionality, linking the same content and user permissions across multiple sites. Agility has robust analytics and convenient report generation built-in. Website search is a capability built into the platform, rather than requiring third-party services like Algolia

On the hosting side, Agility CMS leverages Microsoft Azure’s hosting services and provides users with enterprise-grade security and support, and data protection. Microsoft was the first cloud vendor to secure approval from European Union’s data protection authorities. They have a strong track record with data security standards compliance.

Why Agility CMS?

Agility’s main strength lies in its speed and ability to get you up and running fast. Unlike other CMSs out there, Agility CMS gives you the tools you need out-of-the-box, which reduces the need for third-party integrations. However, that doesn’t mean that Agility CMS can’t integrate with other tools. On the contrary, Agility has a robust plugin ecosystem that extends its native feature set, all without the steep learning curve and increased costs that come with most headless CMSs on the market. 

Kentico Kontent vs Agility CMS

Here’s the moment you were expecting —a comparison of Agility CMS and Kentico Kontent.

Here’s a handy comparison table that should guide you when comparing both software solutions. 

kentiko kontent vs agility features and services on

Now let's talk about the features that Agility CMS has that Kentico Kontent doesn't.

Free Version

At Agility, we believe that it's necessary to give users a free version of our CMS to help them get started and see what we have to offer. Our free plan offers potential users unlimited content types, 2,500 content items, access to up to five users, and community support. 

Kentico Kontent, on the other hand, doesn't offer a free tier of the platform. They offer a 30-day, no-obligation free trial. After that, plans begin at $999 per month for the business plan that provides one project, ten users, unlimited content types, and 10,000 content items. 

Integrated Page Management

Generally, API-based headless CMSs allow you to repurpose content across multiple channels: web pages, native mobile apps, kiosks, even smartwatches, and football stadium billboards. This flexibility comes at a price with many headless platforms. Changes to the layout of web pages (and other channels) require developer time. Agility CMS solves this by offering Built-in PAge Management at no additional costs: using page templates and page modules determine how content will look when it’s rendered on the website. Editors can modify the layout of pages in the easy-to-ease visual interface using drag and drop functionality. The system is extensible, with many built-in modules and the opportunity to add new modules created by your development team.

Kentico Kontent doesn't offer a page management solution out of the box. The platform recently released Spotlight, an installable solution that helps marketers structure the site's navigation; yet, Spotlight doesn't come out-of-the-box and must be installed. Kentico Kontent doesn’t support content modules with custom styling and functionality through its content management API but doesn't offer support out-of-the-box. Instead, it requires you to install the official publishing module to be able to synchronize all published content and assets from a specific site using the API. 

Sitemap and URL Management

Most headless CMSs leverage APIs to generate a map of the pages on your site and manage URLs. In Agility CMS, your pages live within your sitemap. You can see at a glance where each page is and how it is related to the other pages. We also call this a 'page tree' and we use it to show the hierarchy of all the pages as they appear on the website. 

Kentico Kontent, on the other hand, doesn't offer sitemap and URL management out-of-the-box. Instead, you need to integrate third-party software or code your own to generate or manage URLs of any kind. You could also use a delivery API, but it might be clunky to implement.

Customer Reviews

Both Kentico Kontent and Agility CMS were named Leaders in the Headless CMS market for the Spring 2021 G2 Crowd Grit Report based on consumer reviews.

G2 grid screenshot for headless cms contenders on

With a similar market presence (combined company size and social media / SEO influence), Kentico and Agility both have a great number of happy customers and both got "Customers love us" budgets.

G2 customer reviews of headless cms options on

Learn more here: Agility CMS Named a Leader in G2 Grid Spring 2021 Report

The Verdict

Kentico Kontent is similar to other headless CMSs on the market. The platform allows for rich content modeling and enables teams to separate concerns and focus on what they do best —all without the need for much code. However, it isn’t really geared towards technical users, and developers might feel they need a more robust tool to build better digital experiences.

Agility CMS offers Kentico Kontent’s full feature set and more.  

It provides robust tools for developers while at the same time catering to content editors. It enables you to build digital experiences with confidence, without the risk of breaking something or needing developer support at every turn. 

While Kentico Kontent is a famous headless CMS, Agility CMS has been around for longer and offers greater flexibility and functionalities out of the box, which is especially useful for content editors and content-centered development. Thanks to its content-first approach, Agility separates concerns and helps each team focus on what they do best. 

Also, from a business perspective, Agility CMS is the more cost-effective solution between the two CMS platforms. Even the enterprise version that gives you everything a company needs to build outstanding digital experiences is less expensive than Kontent’s Pro version. You get more for less.

Agility CMS is a developer-friendly hybrid CMS that has the content authoring tools marketers need to build content quickly and the technical tools and support do more than merely using templates and content modules.

Still can’t decide? Keep reading or chat with us:

Check out the full comparison table here.

Open Source CMS vs. Proprietary CMS: Can You Have the Best of Both?

How To Choose The Best Headless CMS For Your Brand (2021 Edition)

Agility vs Contentful

Agility vs Wordpress

Agility vs Sitecore

Choosing a New CMS? Download Your 50-Point Checklist

Avoid mistakes. Use our Free Ultimate Checklist.

choosing a headless cms
Back to All ResourcesBack to All Resources