Keeping New Jersey Kids busy with NJ Kids online: Agility delivers an intuitive CMS for a busy editors team
NJKidsOnline.com receives a fresh revamp with Agility's top Headless CMS and increases advertising revenue.
NJKidsOnline.com is the go-to resource for New Jersey parents to find boredom-busting activities and events for their kids. The website boasts up-to-date information, calendars, and community boards regarding family-friendly and kids’ activities – including camps, classes, performances, festivals, and much more. The digital team needed an intuitive CMS for publishing content and keeping the website up-to-date that could quickly be mastered by content editors.
Rebuilding and redesigning
In 2014, the NJKidsOnline.com team began redesigning and rebuilding its website on Agility CMS. The refreshed website launched in early 2015.
The main priority of NJKidsOnline.com’s refresh was to build an online property optimized for mobile devices.
Revamping their website
In terms of a content management solution, the NJKidsOnline.com team sought out a streamlined platform that would not present any barriers to its online team in publishing content and keeping the website up-to-date. They required an intuitive CMS that could quickly be mastered by content editors.
The website’s design and usability needed to be revamped in a big way. The previous design was outdated and difficult for users to find what they were seeking. The website’s events calendars and directories needed to be re-organized and restructured in order to be easily sorted and filtered through by parents to find the content most relevant to their interests and location.
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“We love our Agility CMS-powered website. The Content Manager provides simple and seamless functionality for keeping our website fresh with consistently updated and brand new content,” Laura Ng said. “We’re really happy with Agility CMS.”
An omnichannel digital experience
The Agility CMS team implemented the prebuilt Publishing Package, a solution architected specifically for online magazines, with customizations to fit NJKidsOnline.com’s specific needs. NJKidsOnline.com now utilizes a responsive design, meaning that the website now meets its mobile-friendly needs by automatically resizing and reorganizing itself to fit within all viewports (desktop monitors, tablets, and phones).
The website also now includes touch-friendly elements for its phone and tablet users.
In order to present users with the most relevant content, the website includes the ability to “Set Your Area” via a dropdown above the top navigation. The website’s Directory, a listing that includes classes, programs, and more, can also be filtered via location, category, and by entering keywords. The Directory is a paid listing, and subscriptions for the advertisers that appear within it, are seamlessly managed in Agility CMS.
The Events Calendar also makes it easy for parents to make plans by providing an easy and useful tool for viewing upcoming events and activities.
While the NJKidsOnline.com team manages and updates most of the listings, advertisers do have the ability to log in themselves and edit their listings as they please.
A better editor experience
The NJKidsOnline.com team reported that Agility CMS has opened up accessibility to their online content – and it is now easier than ever to create, publish and edit the content on the website.
The team was able to pick up Agility CMS’s workflows and functionality after training sessions with their dedicated Project Manager. They are now able to autonomously keep their content up-to-date.
“We love our Agility CMS-powered website. The Content Manager provides simple and seamless functionality for keeping our website fresh with consistently updated and brand new content,” Laura Ng said. “We’re really happy with Agility CMS.”
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