By Jillean Kearney Jan 12, 2015

How to Use Your CMS to Help Improve Online Brand Consistency

A lack of brand consistency can ultimately be confusing for your audience. However, your CMS can help combat the challenge of keeping branding consistent by using it as a hub for branding guidelines.

By Jillean Kearney Jan 8, 2015

How to Design & Implement a Workflow for Publishing Online Content

The best way to maintain and standardize the quality of your website's content is to design and implement a publishing workflow that is managed by your content management system.
By Jillean Kearney Jan 1, 2015

Best Practices: Migrating Content to A New CMS

Retiring a content management system and moving to a new platform always requires the (sometimes tricky) process of content migration. Content migration is the process of moving existing web content to a new platform, and every website's content migration is unique.

By Jillean Kearney Dec 1, 2014

How to Use Videos to Give Your SEO Strategy A Boost

Web pages containing videos are 50 times more likely to rank on the first page of Google than those without. That's because people really, really like to watch videos online.

By Jillean Kearney Nov 30, 2014

How to Create SEO-Friendly URLs

URL format is an important element of on-page search engine optimization. Optimizing URLs can make a website increasingly discoverable and click-able on result pages.

By Jillean Kearney Nov 30, 2014

Why it's Important to Have a Search Bar On Your Site – And How to Leverage It

Your site's internal search bar can be mined for valuable metrics and insights about your visitors. This data can be leveraged to improve your SEO strategy, user-experience and conversion rates.

By Jillean Kearney Nov 30, 2014

The Unstoppable Growth of Mobile Traffic

Web traffic from mobile devices is growing exponentially. This infographic explains why it's imperative to have sites and apps optimized for smartphones and tablets.

By Jillean Kearney Nov 26, 2014

Responsive Design Planning Tips

Responsive design can be an extremely useful tool and solution when employed properly and for the appropriate problems. It also involves a lot of planning, and here's what to consider if you’re thinking about taking the plunge.

By Jillean Kearney Nov 26, 2014

It Might Be Time for a Website Redesign if...

Your audience’s very first impression of your business almost always happens online. In fact, a Stanford study found that 75% of users admit to making judgements about a company based on their website. If your online presence isn’t up to snuff, a redesign is just the remedy.

By Anthony Valela Nov 26, 2014

What’s More Important: Page Views or Unique Visitors?

Page views or unique visitors? Which one should you focus on? It depends on what your goals and objectives are, in terms of your website, and your audience.

By Jillean Kearney Nov 13, 2014

How to Optimize Images for Search Engines

Optimizing images for search engines is a very easy way to improve on-page search engine optimization. By correctly describing images – and using proper keyword placement – in file names and alternative text fields, you can help boost organic search rankings.

By Jillean Kearney Nov 13, 2014

How to Build a Website that Content Editors Will Love

When building a website, it’s obviously important to create an easy and enjoyable experience for the end-user. Often forgotten however, but just as important, is the content editor’s user experience. Here's what you need to know about making a content editor's job a little easier.

White Paper: How To Increase Your Online Ticket Sales Without Breaking the Bank

As a business that sells tickets, keeping your sales up and finding new revenue opportunities is a huge challenge. But what if we told you that maximizing your existing sales and revenue channels could be just as impactful?