A lack of brand consistency can ultimately be confusing for your audience. However, your CMS can help combat the challenge of keeping branding consistent by using it as a hub for branding guidelines.
Retiring a content management system and moving to a new platform always requires the (sometimes tricky) process of content migration. Content migration is the process of moving existing web content to a new platform, and every website's content migration is unique.
Web pages containing videos are 50 times more likely to rank on the first page of Google than those without. That's because people really, really like to watch videos online.
Your site's internal search bar can be mined for valuable metrics and insights about your visitors. This data can be leveraged to improve your SEO strategy, user-experience and conversion rates.
Your audience’s very first impression of your business almost always happens online. In fact, a Stanford study found that 75% of users admit to making judgements about a company based on their website. If your online presence isn’t up to snuff, a redesign is just the remedy.
Page views or unique visitors? Which one should you focus on? It depends on what your goals and objectives are, in terms of your website, and your audience.
Optimizing images for search engines is a very easy way to improve on-page search engine optimization. By correctly describing images – and using proper keyword placement – in file names and alternative text fields, you can help boost organic search rankings.
When building a website, it’s obviously important to create an easy and enjoyable experience for the end-user. Often forgotten however, but just as important, is the content editor’s user experience. Here's what you need to know about making a content editor's job a little easier.
As a business that sells tickets, keeping your sales up and finding new revenue opportunities is a huge challenge. But what if we told you that maximizing your existing sales and revenue channels could be just as impactful?