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Webinar: Content Before Design

Why Your Digital Transformation needs to be Content-First in 2020

Agility CMS
Agility CMS
June 8, 2020

What Is Content-First?

Content-first means considering content early on in your projects. This strategy prioritizes content creation and delivery to reduce project rollout delays. 

It's no secret that content creation is often a touchy subject due to the number of people involved in the process. From developers to marketing specialists to CXOs, everyone has a say in the content, and while it's essential to pay attention to everyone, this often causes delays.

Using content as your primary driver helps companies to think from a Strategic perspective, enabling them to craft content that can really make a difference for your stakeholders. 

How a Headless CMS can help you adopt a Content First Methodology?

In a nutshell, here is what it means to be a Content First with the help from your CMS:

  1. This means Website or App front-ends can be rewritten easily without changing the content in your CMS.
  2. This enables a future where you never have to rebuild your website from scratch ever again.
  3. By starting off with great Content Architecture, customers can create the right Content Definitions with the kinds of Content Relationships that will stand the test of time.
  4. Content that serves as a single source of truth can be placed in a Content Warehouse so it can be made available anywhere.
  5. Content that is designed specifically for a Website, App, Line of Business, or Organizational Segment, can be placed in a Property Instance.

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