The holidays are quickly approaching, and the pressure is on for online retailers to get ready for the on-coming rush.
HubSpot put together a checklist to help online retailers prep their Ecommerce sites for the holidays.
One item on the checklist is "Abandoned Cart Emails". Now's the time to start planning how to track and nurture users that fill up a shopping cart and then abandon it. On average, 75% of those users do plan on making a purchase but require a little push to do so.
Another important checklist item is traffic-tracking. Tracking this year's holiday referral sources, user behavior, etc. will be really helpful in planning for next year's holiday shopping season.