A Responsive Design vs. a Mobile Site

Both a responsive design and a mobile website will optimize your site for smartphone consumption; and both options provide user-friendly navigation and quick load times. Despite the shared benefits, the two options do have their differences. The advantages and disadvantages of both a responsive design and a mobile website are below.


Consideration Responsive Design  Mobile Website
Rendering Experience
  • A user’s device does all the work when it comes to responsive design
  • Responsive sites are automatically adjusted to screen size and orientation
  • Responsive design is the more budget-friendly of the two choices
  • A mobile site is a copy of a primary website that can fit within a phone's viewport
  • The server makes sure that mobile users receive the appropriate experience depending on whether they're accessing the site from desktop or mobile
  • This option provides marketing teams with the ability to customize and optimize mobile experiences
Website Domain
  • Responsive sites utilize only one domain. There are no changes except for code on the back-end
  • Google prefers responsive design as a mobile solution. Maintaining a single site preserves a canonical URL and simplifies the sharing of web addresses
  • Mobile sites require a different domain, like m.website.com, for example
  • A mobile domain can have a damaging impact on organic search ranking and traffic
  • Further, maintaining a mobile site can also over-complicate website management since there are two different properties to work with
  • A responsive site's link equity is preserved since new code is only embedded on the back-end of a website
  • As a result, responsive sites are a better option for SEO
  • Any links shared from mobile browsers will not contribute to any search equity towards the primary site because a mobile site utilizes a separate domain
  • As a result, this option is not as good for overall SEO.
  • Responsive technology is future-proof. A responsive design work on next generation devices without any further development
  • A responsive site provides better returns on investment
  • In order to keep up with new devices, a mobile site may require development and up-keep to remain current
  • A mobile site may result in on-going maintenance and higher expense





Schedule Your Demo

Want to see Agility CMS in action? Leave your name and email, and we'll get back to you ASAP to set up your demo.